I was asked an important question the other day. "What 1-2 things do you want nonprofits to know or wish they knew in regards to design, marketing, and PR?" I immediately knew those 1-2 things because it is something I witness often with the nonprofit community. I work with nonprofits and by the time they have reached out to me for marketing help, sometimes it is too late. I hate when that happens because avoiding crisis, don't hate me for saying this, is simple. Avoiding crisis means planning for success. The key word being "planning."
So here is what I wrote when asked the above question.