Yesterday, I read a report by MarketingProfs, a leading marketing research, and management company. One of many of organizations dedicated to studying and reporting on marketing and communications findings.
The report they published showed what major marketing departments across the U.S. are utilizing and spending their money on to get their message across to their target markets.
I am a huge advocate for reviewing your marketing plan and tactics every few months. At the very least, you should review it every 6 months. The end of July is right around the corner which is a perfect time to closely inspect all of your marketing to determine what is working and not working with your marketing.
Here is where most of my clients get stumped. They know the concept of reviewing, but they don't know what information they need to really look at to make decisions like, whether to spend more money on something, or to stop doing it all together.
I want to help make it simple.
I've been working in and teaching marketing now for over 13 years. I have practiced and preached all forms of marketing methods, processes, strategies and plans.
I'm knowledgeable when it comes to textbook definitions of branding, marketing, promotions, and sales. I have also gained a tremendous amount of experience and discovered some amazing insights as I've applied, taught, tweaked, and finally created my own method for marketing. Through it all, I discovered something so extraordinary, it blew my mind and it humbled me. I've learned what marketing really is and I've learned, unequivocally, what marketing is not.
It comes down to a fundamental human skill. One we use every day and every waking moment of our lives. Let me start off by telling you that, we all have the capacity to be marketing masters and that is why I want to share what I've discovered. This is my most important marketing advice ever. I hope you take a minute to read it, take it in and if compelled, share it with others. I want this to spread wide and far.