Businesses and nonprofits often ask me what they should be focusing on when it comes to marketing. It’s a good question because how you spend your time and energy is very important – but what goals and tasks should you prioritize?
The answer depends on where you are in your marketing business, the size of your company or organization, who your target market is, and of course what you are selling or asking money for. ALL of these factors have to be taken into consideration when figuring out your marketing mix. However, no matter what size you are, no matter what you sell or who your market is, there is ONE thing that you absolutely have to do.
Do you put out fires first thing Monday morning? The beginning of the week is always hectic. Mondays are rushed. It’s inevitable right? You have so much to do, like things left over from the week before as well as projects that were late to start. You are behind and you can’t get ahead. I get it.
Let’s say this week we are going to change things. Let’s take an honest look at what the most important work in your business is. I’ll suggest that one of those things is marketing. The reason being is because marketing is directly tied to your bottom line. If you don’t do some sort of marketing, you will struggle. If you don’t do marketing well , then your chances at failing in your business become, like rushed, hectic Mondays...inevitable.