I've been working in and teaching marketing now for over 13 years. I have practiced and preached all forms of marketing methods, processes, strategies and plans.
I'm knowledgeable when it comes to textbook definitions of branding, marketing, promotions, and sales. I have also gained a tremendous amount of experience and discovered some amazing insights as I've applied, taught, tweaked, and finally created my own method for marketing. Through it all, I discovered something so extraordinary, it blew my mind and it humbled me. I've learned what marketing really is and I've learned, unequivocally, what marketing is not.
It comes down to a fundamental human skill. One we use every day and every waking moment of our lives. Let me start off by telling you that, we all have the capacity to be marketing masters and that is why I want to share what I've discovered. This is my most important marketing advice ever. I hope you take a minute to read it, take it in and if compelled, share it with others. I want this to spread wide and far.
Have you ever been witness to a firefly show? I grew up in the Midwest and it's an understatement to say I am fascinated by fireflies. It is much more accurate to claim that I am obsessed.
Fireflies are cool for many reasons. I have studied fireflies informally for many years. From learning about their behavior to the energy efficient light they give off. That light is now being studied formally at UC Berkeley to see if they can recreate it.
It is the light that draws us to the firefly. That subtle, consistent blinking light is the way this little bug communicates with other fireflies. If you've had the pleasure of witnessing them, it is a beautiful, subtle, dance of survival for this species. They NEED to attract other fireflies in order to mate and continue their species through time. This communication is delivered with precision and when done right, a whole community of fireflies will blink their light in unison, as if proclaiming..."i've got your back, I'm here for you, you are not alone." It's quite inspiring. I realized when I was forming my business almost 5 years ago, that fireflies shaped my philosophy on communication and marketing hence the namesake Firefly Strategies. They communicate strategically and here's what I learned.