Engagement can seem hard, especially when it comes to social media. How do you engage and build relationships with large numbers of people you will never REALLY know? Well, let me say that the hard part is not the engagement. A few tips from me and you can become really good at engaging your fans and followers. The hard part is finding time and motivation.
My goal, with this tip from the tip jar, is to help you dwindle down your social media marketing tasks to a few minutes a day. You may save up some of the days of work and do it all over a few days. Whatever you choose to do, I intend on making it a little easier. You do, however have to do some work upfront that may require an hour to and hour and half.
TIP 5: Start you Social Media Marketing Efforts. Remember it's all about building relationships and offering value.
I would suggest focusing on just a couple of sites and getting really good. The top 4 sites I recommend are Facebook, LinkedIn, Instagram, and Pinterest. Of these, I want you to choose 2. Let me talk a little about each to help you choose.
Facbeook is a multi-faceted social networking site that is heavily based on content. Writing status updates, making comments on other people's posts and sharing photos are the most popular activities on Facebook. You can also, create fan pages, start groups, and post videos as well.
LinkedIn is for professional networking. It is ideal for consultants and is heavily referral based. It is also a great site if you are looking for a job. People can make recommendations of your work and you can post all about your past work experience here. You can also create groups to showcase your expertise in a field.
Instagram is solely a photo based social networking site. Visual social networking is the key here. You take photos, upload them, create a clever caption and share. Others do the same, and you comment and leave hearts for people telling them you "love" their photos.
Finally, Pinterest is also visually based. You pin different images from the web to virtual pinboards that you create. The pinboards can be of various categories and the images then get pinned to the appropriate board. You share these boards with others and others share their boards as well. You follow their boards and others can follow your boards.
Now in terms of content. Because we are building relationships and offering value, we have to go back to the basics of building relationships. When we are with our friends and when we are with some of our closer colleagues, we share information. We share information about ourselves with our friends, and we share information about things we learn that may be pertinent to our colleagues. With friends we might share something like "Reading a great book that is helping me set intentions and get ready for 2013" and then we might share the link on how they can get the book for themselves. For our colleagues we might share something like "I just read an article about goal setting and career growth and here is a summary." Then go on to summarize.
These are exactly the kinds of things you would do on social media. Your content is revealing of you. Reveal as much of you as you are comfortable revealing. Of course, you reveal only that which is appropriate. Also, the content is valuable to the people receiving it.
Now, here is where the work starts. These are your tasks.
1. Take out a blank sheet of paper or pull a blank document up on your computer and make a list of all the categories of areas that interest you in your life both personally and professionally. Also, add to this list all the things you are working on both personally and professionally.
2. Decide what part of the day you will spend time doing your social media marketing work and commit to doing it at the same time every day.
3. Create a a file folder on your computer or a physical folder and put in it two things. A copy of the lists you just made and a print out of this article.
Ready, set, go.
Whether you are updating your status on facebook or thinking about which boards to create on Pinterest, it works the same. Okay, you're ready, you don't have to think about it any longer. Just get going. Make it happen.