Market Research | Focus Groups | Social Media Polling

Market research is an essential step in launching or modifying your brand and gaining an edge over competitors. A groundbreaking product or service can only reach its full potential once its optimal position in the market place has been determined. Thorough research of your market can reveal the demographics most in need of your service and where they’re looking, which informs your approach with target consumers. 

Using both qualitative and quantitative techniques Firefly Strategies will find the information you’ll need to make effective marketing decisions. This process will also asses your standing amongst competitors and help you identify problems in your business model before they become damaging to your brand. Committing to this research can also teach you to anticipate your costumers evolving needs to set informed goals for future growth.

  • Competitive analysis
  • Demographic analysis
  • Survey research
  • Focus groups
  • product feasibility
  • Customer feedback
  • Social media polling

Using everything from first hand customer insight to statistical analysis our findings provide an in depth view of your target base, to reveal how they’re using your products or why they’re not. With the information obtained we’ll guide you in designing more effectively targeted messages and efficient outreach. 

Ready to talk? Schedule an initial consultation and let's talk about what your community building needs are.