CEO & Principal | MarComm Strategist
Rubina is an expert marketer who has helped numerous businesses and individuals develop and implement profit raising marketing strategies. From working with individuals to 7, 8 and 9 figure companies, organizations and foundations, her experience spans almost 2 decades, with 11 years as Firefly Strategies Founder, CEO, and Head Marketing Strategist.
She is the creator of the entrepreneurial community on Facebook called Illuminate COLLAB which supports entrepreneurs, creatives, marketing professionals to master their business and marketing growth skills while elevating their strategic outcomes. She is also a multiprenuer, in the midst of launching two new startups as well as the creator and producer of ILLUMIANTE TV - A show dedicated to highlighting the work of LUMINARIES on our planet that are working to create global impact.
Rubina is also a Chopra Certified Meditation Teacher and passionate about applying mindfulness, metaphysical principles to marketing and communications.
Why Firefly Strategies?
Firefly Strategies, based in Santa Fe, New Mexico, is a full-service start-to-finish marketing agency, representing small businesses and non-profit organizations since 2008. We provide world-class Holistic marketing + PR strategies to generate tangible outcomes for your brand. Our formula for success lies in the diverse backgrounds of our small, savvy, and well-seasoned team of specialists, who are experts in communications, strategy, social media marketing, project management, public relations, and events. When you partner with Firefly, you have a powerful think-tank and a supportive team of talented professionals as an extension of your business.
Senior Marketing Manager
Jey joined our team to help us make sure all of the important communications, messaging, and design campaigns are strategically implemented across a wide variety of channels. Her attention to detail and her impeccable deadline driven attitude make her an INTEGRAL team member at Firefly Strategies Global. With her customer centric approach and her broad marketing knowledge as well as her willingness to approach marketing with play and creativity is what make our clients LOVE her and make our campaigns a true success.
Jey comes to us with a Master's in Public Relations from the University of Westminster where she really embraced a global approach to communications. She is also a true multi-hyphenate and loves to stay involved a multitude of endeavors. Her entrepreneur attitude helps keeps things fresh and flexible!
In addition to her work at Firefly Strategies Global, Jey is a social media influencer, A Spenga award-winning fitness instructor. When she's not keeping busy with work stuff, she loves to travel with her husband and enjoy weekends with friends.
Marketing & PR Coordinator
Myla is a savvy connector and marketer who has risen in rank while working with Firefly Strategies Global. Her natural yet strategic approach to navigating the social media and public relations worlds make her an excellent addition to our team. With a keen sense of knowing what the clients needs along with her ability to quickly grasp the branding and messaging of a client, she crafts meaningful pitches and creates content that connects with key audiences.
Her experience in fashion sales and merchandising as well as her experience in creating social media content and stories for clients in these industries gives her the edge she needs to make sure she lands features, collaborations and valuable exposure for our clients.
Myla has her Marketing degree from the Anderson School at UNM. When she's not landing PR and marketing features for clients at Firefly Strategies Global, she likes to explore the town she grew up in, Santa Fe New Mexico, and hang out with her friends.
Senior Graphic Designer
Susan started her design career in typography and then moved into fine art, architecture and finally landing on graphic design. Though her true love is designing books, Susan has been doing graphic design for local, national and international clients for decades specializing in experience based design.
As the Senior Designer and Creative Director Susan has created exemplary communication design and collateral from info-graphics, websites to advertisements and social media content that commands attention and evokes action. With over 30 years of experience Susan's designs and creative direction are unmatched. Her innate ability to visually enliven a brand and her talent for making design a true vehicle of communication and a problem solving medium, is what makes the design at Firefly Strategies Global truly remarkable.
When Susan is not designing and providing creative direction, she spends time renovating her historic "barn" home in Lamy, NM, gardening with her husband Jerry and going on picturesque walks with her canine companion, Evie.