About Us

Rubina Cohen

CEO & Principal | Marcomm Strategist

Founder + CEO + Principal

Rubina is a multipreneur and a Marcomm Strategic Advisor supporting corporate clients, foundations, insititutions and municipalities on creating and implementing both internal and external marketing and communications strategies that produce greater efficiencies and substantial ROI. She is a sought after speaker and presenter on the topics of marketing, communications, maketing psychology, leadership and perseverance. She was recently recognized as the 2022 Marketing 2.0 Innovation and Leadership awardee. Her experience spans over 2 decades, approaching 15 years as Firefly Strategies Global;s Founder, CEO, and Principal

Rubina is currently working to re-imagine and re-create old, and out-dated marketing frameworks that originated back in the 1960s, that teach manipulative marketing tactics. Her new framework, The Firefly Method focuses on the new economy, one that centers humans and their well-being that produces greater loyalty and overall lifetime profit as an organic by-product.

Rubina is also a Chopra Certified Meditation Teacher and an I AM Yoga Nidra Teacher in Training.

"Our real work on this planet is to fully step into who we truly are and intentionally share our gifts with the world. It is time to truly operate from and live in our GENIUS more of the time." ~rubina

Why Firefly Strategies?

Firefly Strategies Global is dedicated to changing the "game" of marketing and communications to one that focuses on CONNECTION. As leaders in the marketing industry, we are committed to teaching and practicing a new way of marketing with utilizing evolutionary and regenerative principles. We have a powerful global consultant network determined to innovate and create real results for our clients. Our team is passionate, skilled and creating new pathways to success rather than following old manipulative paradigms. We believe we are more than marketers and communicators. We are stewards and change makers, pioneers that are dedicated to the well-being of fellow humans and the economic systems they support and reside in.

Susan Caldwell

CREATIVE DIRECTOR
branding . asset development. book design

Susan started her design career in typography and then moved into fine art, architecture and finally landing on graphic design. Though her true love is designing books, Susan has been doing graphic design for local, national and international clients for decades specializing in experience based design.

As the Senior Designer and Creative Director Susan has created exemplary communication design and collateral from info-graphics, websites to advertisements and social media content that commands attention and evokes action. With over 30 years of experience Susan's designs and creative direction are unmatched. Her innate ability to visually enliven a brand and her talent for making design a true vehicle of communication and a problem solving medium, is what makes the design at Firefly Strategies Global truly remarkable.

When Susan is not designing and providing creative direction, she spends time renovating her historic "barn" home in Lamy, NM, gardening with her husband Jerry and going on picturesque walks with her canine companion, Evie.

Want to learn more about what we do? Go to our Services page to learn more about all that we have to offer.

See what we have going on right now and get an idea of the types of things we can help you with. Go to the Current Projects page now.

Read what our current and past clients have to say about us. Go to the Testimonials page.

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