About Us

Rubina Cohen

CEO & Principal | Marcomm Strategist

Rubina is an expert marketer who has helped numerous businesses and individuals develop and implement profit raising marketing strategies. From working with individuals to 7, 8 and 9 figure companies, organizations and foundations, her experience spans almost 2 decades, with 11 years as Firefly Strategies Founder, CEO, and Head Marketing Strategist.

She is the creator of the entrepreneurial community on Facebook called Illuminate COLLAB which supports entrepreneurs, creatives, marketing professionals to master their business and marketing growth skills while elevating their strategic outcomes. She is also a multiprenuer, in the midst of launching two new startups as well as the creator and producer of ILLUMIANTE TV - A show dedicated to highlighting the work of LUMINARIES on our planet that are working to create global impact.

Rubina is also a Chopra Certified Meditation Teacher and passionate about applying mindfulness, metaphysical principles to marketing and communications.

Why Firefly Strategies?

Firefly Strategies, based in Santa Fe, New Mexico, is a full-service start-to-finish marketing agency, representing small businesses and non-profit organizations since 2008. We provide world-class Holistic marketing + PR strategies to generate tangible outcomes for your brand. Our formula for success lies in the diverse backgrounds of our small, savvy, and well-seasoned team of specialists, who are experts in communications, strategy, social media marketing, project management, public relations, and events. When you partner with Firefly, you have a powerful think-tank and a supportive team of talented professionals as an extension of your business.

Susan Caldwell

CREATIVE DIRECTOR
branding . asset development. book design

Susan started her design career in typography and then moved into fine art, architecture and finally landing on graphic design. Though her true love is designing books, Susan has been doing graphic design for local, national and international clients for decades specializing in experience based design.

As the Senior Designer and Creative Director Susan has created exemplary communication design and collateral from info-graphics, websites to advertisements and social media content that commands attention and evokes action. With over 30 years of experience Susan's designs and creative direction are unmatched. Her innate ability to visually enliven a brand and her talent for making design a true vehicle of communication and a problem solving medium, is what makes the design at Firefly Strategies Global truly remarkable.

When Susan is not designing and providing creative direction, she spends time renovating her historic "barn" home in Lamy, NM, gardening with her husband Jerry and going on picturesque walks with her canine companion, Evie.

Want to learn more about what we do? Go to our Services page to learn more about all that we have to offer.

See what we have going on right now and get an idea of the types of things we can help you with. Go to the Current Projects page now.

Read what our current and past clients have to say about us. Go to the Testimonials page.

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