About

Rubina Cohen

Firefly Strategies CEO + Head Marketing Strategist

Rubina is an expert marketer who has helped numerous businesses and individuals develop and implement profit raising marketing strategies. Her experience spans almost 2 decades, with 11 years as Firefly Strategies Founder, CEO, and Head Marketing Strategist. She is the creator of the Facebook group Genius Illuminated and the Marketing Genius Program, which guides entrepreneurs, freelancers, and marketing managers in mastering their marketing efforts and elevating their strategic outcomes.

Rubina is also a certified meditation teacher and martial artist, who practices both with passion and diligence. She lives in Santa Fe, New Mexico where she can be found cooking, dancing, and generally goofing off with her two kids and amazing husband!

Monica Chavez

Growth Marketing Manager

Monica is the Growth Marketing Manager for Firefly Strategies. She has 5 years of experience in Sales and Retail, including culinary, hospitality, and fashion boutique management. Her education includes a BBA in Business Administration and Marketing. She is social media savvy, loves marketing for small businesses, non-profits, and has a strong understanding of the home building industry.

Jey Bernal

Marketing Coordinator

Jey is a Marketing Coordinator with Firefly Strategies. She’s been in communications for 12 years. Her love of marketing took her across the pond to London, where she spent time studying for her MA in Public Relations. Jey worked with some of the world’s top brands (Converse, Guinness, Captain Morgan, Transport for London, Lindt, and Lindor) before moving back to New Mexico. From traditional mediums to digital and social media marketing, she's excited to share her skills for building strong brands through innovation and creativity.

Amber Reynolds

Senior Copywriter, Editor, & Manager

Amber had a 13-year career in Integrative Medicine before returning to her roots as a writer and journalist in early 2018. She jumped out of the role of patient care provider into the Digital Marketing field, joining an International Design Thinking agency as a Creative Assistant, Copywriter, and Editor, representing South Florida luxury home automation brands. Amber became part of the Firefly Strategies team in January of 2020. She is excited to write for and represent non-profit organizations and small businesses as part of Firefly’s incredible crew of marketing creatives and brainiacs. Known as the queen of the Oxford comma, Amber loves spinning challenging content into compelling copy, conveying an organization’s vision and mission in a way that effectively attracts and maintains a loyal audience.

Latrice Prater

Community Outreach Coordinator

Latrice Prater is our Firefly Strategies Community Outreach Coordinator. She is a Washington, D.C. native who currently resides in Austin, Texas with her husband and three children. A Navy Veteran with a Master's Degree in Education, she prides herself on being fiercely organized, dependable, and mission-driven. Latrice enjoys traveling, culinary adventures, and making others laugh.

Alexandra Resnik

Graphic Designer

Alexandra Resnik is a graphic designer at Firefly Strategies. With a 20-year career in Graphic Design, she has created, developed, and delivered many successful projects. Alexandra is dedicated to high-quality materials that promote your business with simplicity and style. She listens, collaborates, and executes clean innovative designs. Some of her clients include: CVS Pharmacy, Scholastic, Princess Cruises, Habitat for Humanity, Los Angeles World Airports - Van Nuys/LAX, Children's Hospital Los Angeles, and other Health Care, Cosmetic, and Non-Profit Organizations.

Karla Ornelas

Marketing Coordinator

Karla is a Marketing Coordinator with Firefly Strategies, where she expertly coordinates client social media accounts and other campaign platforms. She is a strong creative with excellent graphic design skills to elevate the potential of your business marketing strategies. She is currently finishing her Bachelor’s degree in International Studies and Business Administration at the University of New Mexico. During her time off she enjoys spending time with friends, family, and her dog.

Myla Ashton

Marketing Assistant

Myla is a Marketing Assistant with Firefly Strategies. She is in her Senior year at UNM and will graduate in May of 2020 with a degree in Marketing. Myla’s professional endeavors include five years in fashion sales and merchandising. She also has valuable experience in managing and creating social media campaigns in fashion, real estate, and interior design industries, with expertise spanning over three years. Myla is excited to be apart of the dynamic Firefly Strategies team and looks forward to tackling new projects and tasks!

Emily Ibarra

Copywriter

Emily is a Firefly Strategies Copywriter. A proud alumnus of Pacific Lutheran University, she is a prolific writer, experienced editor, content manager, author, blogger, and social media savant. Emily’s career background includes companies big and small; her distinct voice and dedication to detail have earned her opportunities at Zulily, Google, and Wizards of the Coast. She is currently a full-time freelancer, writing captivating copy for clients while chasing ever-new heights as she betters her craft.

Kaela Waldstein

Videographer

Kaela Waldstein is a Rocky Mountain Emmy award-winning videographer, specializing in the production of short documentaries, social media, and promotional videos for Firefly Strategies. The hallmark of her unique talent is the authentic and relatable portrayal of people and businesses with high production value and emotional resonance. She studied Sociology at UC Santa Cruz, which triggered an interest in human-centric filmmaking. Kaela brings her exceptional communication skills, keen visual sense, sharp intuition, and love of people to the art of video production. Projects include the New Mexico Department of Cultural Affairs, Ben Ray Luján, A Dose of Reality New Mexico, Meow Wolf, Santa Fe Children’s Museum, SWAIA Indian Market, Gathering of Nations, Bill Richardson’s Wildlife Fund, and the Encaustic Art Institute. Samples of her work can be found on https://mountainmovermedia.com/.

Ian Love

Web Developer

Ian is a web developer at Firefly Strategies and is based out of Dallas, TX. He is curious, energetic, and meticulous with his design and development work. Ian has a passion for supporting his community and the ability to solve technological problems, making way for greater connectivity between people. “It is through dynamic content and cutting edge tools that I create fun and informative journeys.” As a developer, he believes that a good day comes from many great ideas and a well-executed product. This means that some days will be sprints and other days will be marathons. Ethical informative design is very important to Ian. He believes this is achieved by actively listening to the client and understanding exactly what they envision for the finished product.

Why Firefly Strategies?

Firefly Strategies, based in Santa Fe, New Mexico, is a full-service start-to-finish marketing agency, representing small businesses and non-profit organizations since 2008. We provide world-class Holistic marketing + PR strategies to generate tangible outcomes for your brand. Our formula for success lies in the diverse backgrounds of our small, savvy, and well-seasoned team of specialists, who are experts in communications, strategy, social media marketing, project management, public relations, and events. When you partner with Firefly, you have a powerful think-tank and a supportive team of talented professionals as an extension of your business.

Want to learn more about what we do? Go to our Services page to learn more about all that we have to offer.

See what we have going on right now and get an idea of the types of things we can help you with. Go to the Current Projects page now.

Read what our current and past clients have to say about us. Go to the Testimonials page.

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