About

Rubina Cohen

Firefly Strategies CEO + Head Marketing Strategist

Rubina is an expert marketer who has helped numerous businesses and individuals develop and implement profit raising marketing strategies. Her experience spans almost 2 decades, with 11 years as Firefly Strategies Founder, CEO, and Head Marketing Strategist. She is the creator of the Facebook group Genius Illuminated and the Marketing Genius Program, which guides entrepreneurs, freelancers, and marketing managers in mastering their marketing efforts and elevating their strategic outcomes.

Rubina is also a certified meditation teacher and martial artist, who practices both with passion and diligence. She lives in Santa Fe, New Mexico where she can be found cooking, dancing, and generally goofing off with her two kids and amazing husband!

Monica Chavez

Growth Marketing Manager

Monica is the Growth Marketing Manager for Firefly Strategies. She has 5 years of experience in Sales and Retail, including culinary, hospitality, and fashion boutique management. Her education includes a BBA in Business Administration and Marketing. She is social media savvy, loves marketing for small businesses, non-profits, and has a strong understanding of the home building industry.

Amber Reynolds

Senior Copywriter, Editor, & Manager

Amber had a 13-year career in Integrative Medicine before returning to her roots as a writer and journalist in early 2018. She jumped out of the role of patient care provider into the Digital Marketing field, joining an International Design Thinking agency as a Creative Assistant, Copywriter, and Editor, representing South Florida luxury home automation brands. Amber became part of the Firefly Strategies team in January of 2020. She is excited to write for and represent non-profit organizations and small businesses as part of Firefly’s incredible crew of marketing creatives and brainiacs. Known as the queen of the Oxford comma, Amber loves spinning challenging content into compelling copy, conveying an organization’s vision and mission in a way that effectively attracts and maintains a loyal audience.

Ian Love

Web Developer

Ian is a web developer at Firefly Strategies and is based out of Dallas, TX. He is curious, energetic, and meticulous with his design and development work. Ian has a passion for supporting his community and the ability to solve technological problems, making way for greater connectivity between people. “It is through dynamic content and cutting edge tools that I create fun and informative journeys.” As a developer, he believes that a good day comes from many great ideas and a well-executed product. This means that some days will be sprints and other days will be marathons. Ethical informative design is very important to Ian. He believes this is achieved by actively listening to the client and understanding exactly what they envision for the finished product.

Ashleigh Johnston

Marketing Coordinator

Ashleigh is a Marketing Coordinator at Firefly Strategies. An expert in client relations and support with a background in graphic & web design, copy editing & creation, and sales, Ashleigh primarily acts as a liaison between clients and appropriate Firefly team members. She loves to read & write; practice yoga, kung fu, & tai chi; and cuddle her cat, Olive. Ashleigh graduated from UNM in 2018 with a BA in English Studies and a minor in Studio Art and Art History. “The one thing I’m most excited to do is to learn about an organization and develop a strategy to help them accomplish their goals and grow.

Myla Ashton

Marketing Assistant

Myla is a Marketing Assistant with Firefly Strategies. She is in her Senior year at UNM and will graduate in May of 2020 with a degree in Marketing. Myla’s professional endeavors include five years in fashion sales and merchandising. She also has valuable experience in managing and creating social media campaigns in fashion, real estate, and interior design industries, with expertise spanning over three years. Myla is excited to be apart of the dynamic Firefly Strategies team and looks forward to tackling new projects and tasks!

Emily Ibarra

Copywriter

Emily is a Firefly Strategies Copywriter. A proud alumnus of Pacific Lutheran University, she is a prolific writer, experienced editor, content manager, author, blogger, and social media savant. Emily’s career background includes companies big and small; her distinct voice and dedication to detail have earned her opportunities at Zulily, Google, and Wizards of the Coast. She is currently a full-time freelancer, writing captivating copy for clients while chasing ever-new heights as she betters her craft.

Adrienne Harvitz

PR Strategy + Client Research & Development

Adrienne is a communications specialist, working dual leadership roles in our PR and Sales departments. Over 15 years as a PR and communications consultant in the public, non-profit, and private sectors has given her a strong professional network and skill set. With a BA in Sustainability & Multimedia, a Master’s in Education with a focus in Research, and many certifications in health and wellness, she brings media savvy, a love of learning, an appreciation for data, a commitment to inclusion, and a passion for the well-being of people and planet, to all of her work. Adrienne is thrilled to be on the Firefly team, bringing abundant talent and zest to the table each day to help our clients shine and make their unique impact in the world. When she’s not at her desk, you might find her enjoying nature, some form of art, food or family.

Kaela Waldstein

Videographer

Kaela Waldstein is a Rocky Mountain Emmy award-winning videographer, specializing in the production of short documentaries, social media, and promotional videos for Firefly Strategies. The hallmark of her unique talent is the authentic and relatable portrayal of people and businesses with high production value and emotional resonance. She studied Sociology at UC Santa Cruz, which triggered an interest in human-centric filmmaking. Kaela brings her exceptional communication skills, keen visual sense, sharp intuition, and love of people to the art of video production. Projects include the New Mexico Department of Cultural Affairs, Ben Ray Luján, A Dose of Reality New Mexico, Meow Wolf, Santa Fe Children’s Museum, SWAIA Indian Market, Gathering of Nations, Bill Richardson’s Wildlife Fund, and the Encaustic Art Institute. Samples of her work can be found on https://mountainmovermedia.com/.

Why Firefly Strategies?

Firefly Strategies, based in Santa Fe, New Mexico, is a full-service start-to-finish marketing agency, representing small businesses and non-profit organizations since 2008. We provide world-class Holistic marketing + PR strategies to generate tangible outcomes for your brand. Our formula for success lies in the diverse backgrounds of our small, savvy, and well-seasoned team of specialists, who are experts in communications, strategy, social media marketing, project management, public relations, and events. When you partner with Firefly, you have a powerful think-tank and a supportive team of talented professionals as an extension of your business.

Want to learn more about what we do? Go to our Services page to learn more about all that we have to offer.

See what we have going on right now and get an idea of the types of things we can help you with. Go to the Current Projects page now.

Read what our current and past clients have to say about us. Go to the Testimonials page.

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