About

Rubina Cohen

Firefly Strategies CEO + Head Marketing Strategist

Rubina is an expert marketer who has helped numerous businesses and individuals develop and implement profit raising marketing strategies. Her experience spans almost 2 decades, with 11 years as Firefly Strategies Founder, CEO, and Head Marketing Strategist. She is the creator of the Facebook group Genius Illuminated and the Marketing Genius Program, which guides entrepreneurs, freelancers, and marketing managers in mastering their marketing efforts and elevating their strategic outcomes.

Rubina is also a certified meditation teacher and martial artist, who practices both with passion and diligence. She lives in Santa Fe, New Mexico where she can be found cooking, dancing, and generally goofing off with her two kids and amazing husband!

Why Firefly Strategies?

Firefly Strategies, based in Santa Fe, New Mexico, is a full-service start-to-finish marketing agency, representing small businesses and non-profit organizations since 2008. We provide world-class Holistic marketing + PR strategies to generate tangible outcomes for your brand. Our formula for success lies in the diverse backgrounds of our small, savvy, and well-seasoned team of specialists, who are experts in communications, strategy, social media marketing, project management, public relations, and events. When you partner with Firefly, you have a powerful think-tank and a supportive team of talented professionals as an extension of your business.

Adrienne Harvitz

Media Relations + Growth Manager

Adrienne is a communications specialist, working dual leadership roles in our PR and Sales departments. Over 15 years as a PR and communications consultant in the public, non-profit, and private sectors has given her a strong professional network and skill set. With a BA in Sustainability & Multimedia, a Master’s in Education with a focus in Research, and many certifications in health and wellness, she brings media savvy, a love of learning, an appreciation for data, a commitment to inclusion, and a passion for the well-being of people and planet, to all of her work. Adrienne is thrilled to be on the Firefly team, bringing abundant talent and zest to the table each day to help our clients shine and make their unique impact in the world. When she’s not at her desk, you might find her enjoying nature, some form of art, food or family.

Ashleigh Johnston

Marketing Coordinator

Ashleigh is a Marketing Coordinator at Firefly Strategies. An expert in client relations and support with a background in graphic & web design, copy editing & creation, and sales, Ashleigh primarily acts as a liaison between clients and appropriate Firefly team members. She loves to read & write; practice yoga, kung fu, & tai chi; and cuddle her cat, Olive. Ashleigh graduated from UNM in 2018 with a BA in English Studies and a minor in Studio Art and Art History. “The one thing I’m most excited to do is to learn about an organization and develop a strategy to help them accomplish their goals and grow.

Emily Ibarra

Copywriter + Copyeditor

Emily is a Firefly Strategies Copywriter. A proud alumnus of Pacific Lutheran University, she is a prolific writer, experienced editor, content manager, author, blogger, and social media savant. Emily’s career background includes companies big and small; her distinct voice and dedication to detail have earned her opportunities at Zulily, Google, and Wizards of the Coast. She is currently a full-time freelancer, writing captivating copy for clients while chasing ever-new heights as she betters her craft.

Myla Ashton

Marketing Assistant

Myla is a Marketing Assistant with Firefly Strategies. She is in her Senior year at UNM and will graduate in May of 2020 with a degree in Marketing. Myla’s professional endeavors include five years in fashion sales and merchandising. She also has valuable experience in managing and creating social media campaigns in fashion, real estate, and interior design industries, with expertise spanning over three years. Myla is excited to be apart of the dynamic Firefly Strategies team and looks forward to tackling new projects and tasks!

Want to learn more about what we do? Go to our Services page to learn more about all that we have to offer.

See what we have going on right now and get an idea of the types of things we can help you with. Go to the Current Projects page now.

Read what our current and past clients have to say about us. Go to the Testimonials page.

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