It flew by didn't it? The year is almost over. For businesses and organizations this means the thinking and brainstorming for 2014 is beginning. You might not be writing your plan just yet. But, you may have started thinking about what to do in 2014. That's good, because before jumping into planning, you absolutely want to do the necessary thinking. When you THINK strategically, you start asking yourself questions and questions lead to ideas, solutions, and innovations. How do you start generating the right questions that will lead you to fresh new ideas and strategies for the new year? The questions come when you sit down with your 2013 plan and start looking at what you've done. But I can tell you that there are essentially 4 key questions to ask before you start making plans for marketing in 2014. These 4 questions will enable you to examine and critique your marketing plan so that new ideas and strategies emerge. These 4 questions may also help to solidify your direction and give reason for sticking with the plan as is, which could be just as useful, if not more. So let's get started shall we?
I know you've had days like this. In fact, they can last for longer than just a few days. It's those days that really test you due to some hardship in your life. It becomes so hard to get motivated and you just can't seem to get anything done. You know you have to do these things, it's your job or you made a promise and you are a person of integrity. Of course, as luck has it, your motivation usually starts drying up right around the time something big is supposed to happen at work or in your business. Your non profit may have that big capital campaign coming up, or you are launching a new program in your business, you have a brand new marketing campaign to develop for the new product you created...but, life is happening too. Your child is sick at home, things aren't going so well at home, you were in a car accident, something major needs to be fixed in the house, or a family member is ill. These stressors can lead to poor sleep quality or in many cases you are not sleeping at all. And, I've learned that a lack of motivation in one area of my life stems from neglecting other things like exercise, eating well, and sleeping well. But it doesn't need to get to that. And if it does get to that, you can get out of it. Further, I'm here to tell you that you can stay motivated and be productive with your work and career tasks when you are going through something tough personally.