Here we are the day before Thanksgiving and on the cusp of the holiday season. I recommend businesses and nonprofits increase their communications during this time of year. Not thoughtless emails just because your supposed to send something out. But, a well crafted message that is of tremendous value to your community. I wrote a blog post about how to discover what is valuable to your audience here. Once you have a good idea of what your community is asking you to speak with them about, that's what you focus on.
So getting back to the holiday season, in my last email, PART 1, I told you there are 3 strategies you need to be implementing in order to end the year strong with sales and revenue if you are a business, with donations and gifts if you are a nonprofit. The top 3 strategies are a referral strategy, email strategy, and event strategy. Then, I gave you my tips and actions steps to implement a strong referral strategy.
Today, for Part 2, I tell you about implementing a successful 4th quarter email strategy.
We all get so many emails in the day. You are likely deleting several or ignoring a majority of the emails in your inbox. When this is your reality it's hard to believe that email is still considered (based on statistics) the best way to communicate with your community.
A couple of things need to be in place to make this accurate for you...
How are you feeling about the progress you've had this year in your business or organization? If you haven't quite hit your revenue and growth goals for 2018, then, I'd like to recommend some key strategies you can implement right away so that you can close out the year strong. These are strategies you should be implementing throughout the year, but they are particularly helpful when you want to create quick revenue growth. The three strategies are referral strategy, email strategy, and event strategy.
Today I am going to focus on referral strategy. Stay tuned for my upcoming newsletters to get details on the other 2...
Creating content regularly is still a widely recommended marketing activity. Fresh new content posted regularly in front of your target audience, community and tribe is one of the best ways to stay top of mind. Of course, the content you produce has to be valuable to your community. But, this is also the dilemma. What exactly is valuable content? Valuable content is information you share that is relevant, useful and actionable to the reader. Ask yourself, would the person on the other side reading this gain something from applying the information you are sharing? This information should work for them even if they decide never to buy from you. That is valuable content.
Now you don't have to guess what this information should be exactly. There are ways to figure out what your specific community finds valuable...
We are living and conducting business in a new economy. In this economy many of the old rules just do not apply. But, far too often, I run into businesses or organizations that are stuck in the habit of doing things the old way. I'm not here to blame, because many of these organizations and many of the marketing professionals and firms out there are still practicing some very old principles. These principles are still taught in MBA level textbooks across the country. So today, I want to help you break out of that cycle and emerge into the new economy. But, first you have to learn what it is that you are doing wrong. Which is why, I am going to share to with you the top 4 things you should stop doing in your marketing right away...