Here we are the day before Thanksgiving and on the cusp of the holiday season. I recommend businesses and nonprofits increase their communications during this time of year. Not thoughtless emails just because you are supposed to send something out. But, a well crafted message that is of tremendous value to your community. I wrote a blog post about how to discover what is valuable to your audience here. Once you have a good idea of what your community is asking you to speak with them about, that's what you focus on.
So getting back to the holiday season, in my last email, PART 1, I told you there are 3 strategies you need to be implementing in order to end the year strong with sales and revenue if you are a business, with donations and gifts if you are a nonprofit. The top 3 strategies are a referral strategy, email strategy, and event strategy. Then, I gave you my tips and actions steps to implement a strong referral strategy.
Today, for Part 2, I tell you about implementing a successful 4th quarter email strategy...
How are you feeling about the progress you've had this year in your business or organization? If you haven't quite hit your revenue and growth goals for 2018, then, I'd like to recommend some key strategies you can implement right away so that you can close out the year strong. These are strategies you should be implementing throughout the year, but they are particularly helpful when you want to create quick revenue growth. The three strategies are referral strategy, email strategy, and event strategy.
Today I am going to focus on referral strategy. Stay tuned for my upcoming newsletters to get details on the other 2...
I know you've had days like this. In fact, they can last for longer than just a few days. It's those days that really test you due to some hardship in your life. It becomes so hard to get motivated and you just can't seem to get anything done. You know you have to do these things, it's your job or you made a promise and you are a person of integrity. Of course, as luck has it, your motivation usually starts drying up right around the time something big is supposed to happen at work or in your business. Your non profit may have that big capital campaign coming up, or you are launching a new program in your business, you have a brand new marketing campaign to develop for the new product you created...but, life is happening too. Your child is sick at home, things aren't going so well at home, you were in a car accident, something major needs to be fixed in the house, or a family member is ill. These stressors can lead to poor sleep quality or in many cases you are not sleeping at all. And, I've learned that a lack of motivation in one area of my life stems from neglecting other things like exercise, eating well, and sleeping well. But it doesn't need to get to that. And if it does get to that, you can get out of it. Further, I'm here to tell you that you can stay motivated and be productive with your work and career tasks when you are going through something tough personally...