Here we are, the day before Thanksgiving, and on the cusp of the holiday season. During this time of year, I recommend businesses and nonprofits increase their communications. A well-crafted message, sent at just the right time, provides tremendous value to your community. Take a look at my earlier blog on discovering what’s valuable to your audience.
In my last post, I told you about 3 strategies you’ll need to execute to end the year on a high note. Today, I’ll tell you how to implement a successful fourth-quarter email campaign.
How are you feeling about your business or organization’s progress this year? If you haven't hit your revenue and growth goals, then I'd like to recommend a few key strategies you can implement right away to end your year on the right foot.
The three strategies are referrals, emails, and events.
Let’s focus first on referrals...
We’ve all had down days. Days where it’s hard to get motivated; days where you just can't seem to get anything done. As luck would have it, your motivation often starts drying up right around the time something big is scheduled to happen at work or in your business. You’re launching a new program or your nonprofit has a huge capital campaign coming up...but, life is overwhelming you. Your child is sick, there are troubles at home, you were in a car accident, or a family member is struggling financially.