When we plan, whether it's a personal plan, a business marketing plan, or a non profit development plan, we assume we are going to be successful. We work hard to make sure the plan will lead us to success. But, there are many things that can cause delays and even derail us from our end goals and outcomes. But, most plans do not have a crisis component built into it. That is a mistake because ANYTHING could go wrong, I've seen some of the best laid plans fail miserably because something went wrong.
When a crisis occurs you might be able to maintain it internally without news leaking to the public, but more often than not the public finds out. So, plan for the plan failing, plan for a crisis and plan that the news will go public. Here are 3 things you must do when managing this kind of crisis.