Today's tip from the tip jar might not seem like much to some, but small tips are part of a greater whole. I run into people all the time as I'm teaching workshops and networking and find that they do not have websites! Yes...it's true. Now, in their defense, many of them have either held successful careers and never needed one because they relied so heavily on word of mouth, or some just couldn't even fathom developing a website because it seemed too cumbersome for them.
There are several reasons why having a website is a good idea...
Today's tip from the jar is about messaging. In marketing and communications work, you'll hear over and over again, "You must have messaging that speaks to your target market." This is spot on.
I'm going to add another element to this. There is an integral and extremely important someone that plays into this equation. And that person cannot be put aside when your message is created. That somebody is you!
Your message is your story. You gotta tell it if you want people to connect with you and your product or service. More and more, people are making decisions based on how much they like, connect, and trust that someone. Whether they are buying a pair of earrings or buying a house, customers make their purchasing decisions based on how much they resonate with the individual they are purchasing from.
SO, that brings me to...
When I was first starting my business, getting tips on how to effectively run and market my business were so valuable to me. I would take every piece of advice and collect them like tips in a tip jar. These pieces of information were as good as getting paid, because they helped me to land some of my first paying clients!
So, I want to share my tip jar with you. Today I gave a presentation to a circle of moms who are looking to re-evaluate their skills and see how they can earn money while staying at home with their babies. Some of them were already in the midst of creating business plans or even launching their businesses....
I know, I know. You are already so busy working in your business. And you know you have to work ON your business too. But time keeps passing by and you're just not doing all that you'd like to be doing, especially when it comes to marketing.
Ugh..marketing isn't even your strong point. And, honestly, word of mouth is your main source for leads, so why even bother? This kind of thinking may make sense to you now, but in the long run, you will feel the aches and pains of having relied on one very uncontrollable marketing strategy. Businesses and organizations don't thrive and grow under limited thinking...