Do you put out fires first thing Monday morning? The beginning of the week is always hectic. Mondays are rushed. It’s inevitable, right? Leftover tasks from the prior week, you are behind, and you can’t get ahead. I get it.
Let's make a change this week, by taking an honest look at one of the most important tasks in your workflow. I’ll suggest that one thing is marketing because it is directly tied to your bottom line. If you don’t do some sort of marketing, or if you don’t do it well, then your chances at failing are...like rushed hectic Mondays...inevitable.
I know most of you reading this are paying attention to marketing in some shape and form and that’s great. But, I am going to suggest a few small tweaks that will elevate your marketing strategies to the next level to get you out of that “high chance of failure” column.
Make every Monday, a Marketing Monday. Don’t just jump into your emails and start putting out fires. Instead, focus on these top 3 things related to marketing:
1. Question your tactics. What communication can you have today with your community, clients, or potential clients that will help you stay in front of them? Is it an email? Is it picking up the phone and calling 5-10 of them? Is it sending a Thank You card? Figure out what that one thing is, then do just that.
2. Check-in on communication consistency. Are social media posts going out every day or at least 3-4 times a week? Do you communicate via email blast at least once a month? Is there a mailing that goes out around the same time every quarter? Do blogs get published regularly? Do you attend the same 2-3 networking events every month to stay visible? Use Monday to check-in and make sure these things are happening consistently.
3. Get educated. Spend about 20-30 minutes reading up on marketing strategies. Decide on 1 thing you can implement, change, or tweak based on what you read. Continuous improvement, or as the Japanese call it Kaizen, is super important. This is especially recommended for CEOs, Marketing Directors, Executive Directors, Development Directors, Sales Directors, and Sales Associates. Find a few trusted sources offering easily implementable steps every week. They shouldn’t be huge things. For example: change some keywords on your homepage, update your Google local page to draw more traffic, or print out and look at your website analytics to see what is working and what is not.
If you dedicate just 45 or so minutes at the beginning of each week, you would go from being an average marketer to stellar in your strategies. It’s completely worth it to create this important system for your business. The author of "The Slight Edge," Leo Weidner, wrote about there being a very slight difference between successful and unsuccessful... everyone can take just a few steps to make this huge leap.
So now, I have a question for you? What one little tweak will you make to your marketing strategies based on this article? Also, if you have ANY questions that come up on this or related to marketing in general, leave a comment here and I’ll be happy to answer!
To your Illumination,