The Right Time to Hire a Marketing Manager

Today, I'll share some information about how to know when you should hire a marketing manager. Marketing management is a big task. Many entrepreneurs are already pulled too thin, therefore neglecting important aspects of running their businesses. I'm often told marketing is a burden. When this is the case, marketing becomes inconsistent at best and non-existent at worst. This is detrimental to small businesses and organizations because consistent communication is crucial in an already over-crowded marketplace... 

If this is the case for you, it is time to hire some marketing power. Here are some questions to help you determine if you are ready to make this important decision.

• Do you often neglect marketing tasks, putting them off because you have other things you need to do, such as client work, meetings, and payroll?
• Do you make time for marketing, but because you have been so behind, you spend most of the time just wasting time?
• Do you feel overwhelmed at the thought of marketing and therefore avoid it?
• Do you have revenue that can be allocated for marketing as an investment in your business?

If you answered yes to one or more of these questions, then you are probably ready to hire someone to manage your marketing strategies.
Barriers to hiring marketing help include the time it takes to sort through resumes and hours spent interviewing candidates, as well as the feeling of incompetence in training a marketing employee effectively for the role at hand. This is when choosing to work with a reputable marketing management firm is the right move. Therefore, saving money, time, and energy.

Whether you hire someone to work in-house or decide to outsource, you need a powerful marketing manager. It is of the best business decisions you will ever make.
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As always, to your illumination!