Engagement can seem hard, especially when it comes to social media. How do you engage and build relationships with large numbers of people you will never REALLY know? Well, let me say that the hard part is not the engagement. A few tips from me and you can become great at engaging your fans and followers. The hard part is finding time and motivation to do so.
My goal with this tip from the tip jar is to help you shrink your social media marketing tasks down to a few minutes each day. You might even save time and do it all over a few days. Whatever you choose to do, I intend on helping you make it a little easier. You do, however, have to do some work upfront that may require an hour or so...
TIP 5: Social Media! Make the effort. And remember, it's all about building relationships and offering something of value.
I would suggest focusing on just a couple of platforms and getting great at those. The top four I recommend are Facebook, LinkedIn, Instagram, and Pinterest. Of these, I suggest you choose two. I'll talk a little about each to help you choose.
Facebook is a multi-faceted social networking site that is heavily based on content. Writing status updates, making comments on other people's posts, and sharing photos are the most popular activities on Facebook. You can also create fan pages, start groups, and post videos.
LinkedIn is for professional networking. It is ideal for consultants and is heavily referral based. It is also a great site if you are looking for a job. People can make recommendations for your work and you can post all about your past professional experience here. You can also create groups to showcase your expertise in a field.
Instagram is solely a photo-based social networking site. Visual social networking is the key here. You take photos, upload them, create a clever caption, and share. Others do the same. And you get to comment and leave hearts for people, telling them you "love" their photos.
Finally, Pinterest is also visually based. You pin different images from the web to virtual pinboards that you create. The pinboards can be of various categories. The images are then pinned to the appropriate board. You share these boards with others, others share their boards, and so on. Also, you follow boards and others can follow yours.
Now, in terms of content...because we are building relationships and offering value, we have to go back to the basics of building relationships. When we are with our friends and close colleagues, we share information. We share information about ourselves with our friends and we share information about things we learn that may be pertinent to our colleagues. With friends, we might share something like "Reading a great book that is helping me set intentions and get ready for 2020" and then we might share the link on how they can get the book for themselves. For our colleagues, we might share something like "I just read an article about goal setting and career growth and here is a summary." Then go on to summarize.
These are exactly the kinds of things you would do on social media. Your content reveals you. Reveal as much of you as you are comfortable revealing. Of course, reveal only that which is appropriate. Also, reveal content valuable to your target audience to draw their attention.
Now, here is where the work starts. These are your tasks:
1. Take out a blank sheet of paper or pull a blank document up on your computer. Make a list of categories that interest you personally and professionally. Add to this list all the things you are working on personally and professionally.
2. Decide what time of the day you will spend time on your social media marketing. Commit to managing it at the same time every day.
3. Create a file folder on your computer or even a physical folder. Put two things in it: a copy of the lists you just made and a print out of this article.
Ready, set, go!
Update your status on Facebook. Create inspiring boards on Pinterest. Get going. Make it happen.
As always, to your Illumination,