Marketing Strategy + Support
We provide marketing and communication solutions that ILLUMINATE.
Illuminate (verb) \il·lu·mi·nate \i-ˈlü-mə-nət\ : to shine light on; to make clear
Firefly Strategies is a full-service (start-to-finish) marketing, communications strategy and support firm based in Santa Fe, New Mexico since 2008. We specialize in providing marketing solutions for the economic development, commercial development, home building, design, architecture, engineering, construction, healthcare, and technology Industries.
We design and map out a path for growth, recommend marketing solutions that are simple, easy and sustainable, and we will do the work or implement the marketing for you.
In order to do this, the first step involves conducting a full business or organizational assessment to determine the exact needs of the client. After the assessment, a number of simple and effective marketing solutions will be recommended.
Our Marketing Approach
Marketing = Communication which results in Community. When you get the fundamentals of good communication and community building, you get BRILLIANT marketing results. We work with our clients to remove complicated, chaotic and confusing marketing patterns to instill strong foundations, strategies and supports to create simple and authentic marketing that produces results.
Simple and authentic are sought after characteristics in this new economy and the rules for business, marketing and sales success must follow suit. These are embodied in our formula called the 4Cs of marketing in the New Economy which are connection, collaboration, creativity, and consistency. At Firefly Strategies, we create structures and processes that guide and support our clients to operate under this formula leading to maximum results both quickly and easily.
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Description of Support Services - We do the work for you.
Marketing Strategy + Implementation Calendar
It all really should start here. Firefly Strategies is a strong proponent of planning. Great communication starts with a plan. Marketing without planning is like speaking without thinking. You could turn a lot of people off, confuse them, and worst you can end up hurting them and yourself. Planning and then creating a detailed action calendar is the key to successful and pain-free communications and marketing. Plus, marketing is measureable ONLY when you start from a plan. We will create a thorough marketing plan that removes chaotic, complicated and confusing tactics and help you replace them with simple, easy and measureable ones. You'll know exactly when, where, how to do your marketing.
Marketing Momentum - 3 Month Action Plan
Sometimes you just aren't ready for a long-term plan and you need to do something right away to create momentum in your business again. That's why we created this smaller version of a marketing and implementation plan. We review all of your current marketing, communications, collateral and online presence. Then, we provide a written document outlining our recommendations for marketing priorities and a detailed implementation calendar.
Website Design + Maintenance
Whether you need a complicated e-commerce site with blogging capabilities or simple resume site, we can do it. OR, if you already have a website team but need some guidance and direction to make the website reality, Firefly Strategies can step in and get it done. A user-friendly, and sales based website is key to generating and closing leads. The last thing you want potential customers to do is come to your site because they didn't see what they needed to see and there was no real call to action when they got there. Let us help you capture those leads that come to your website. so that you actually have a chance to turn them into customers.
From designing logos, brochures, print and online advertising, and reports, we have a team of graphic designers with award-winning expertise to help you look your best. We also provide creative direction to graphic designers you already work with. We can help guide your graphic design team so that your materials follow a brand aesthetic that is consistent and appealing to your ideal customer.
Search Engine Optimization
Organic search results are vital for driving traffic to your site. Even the most basic tweaks to your website and a few strategies can grow that traffic significantly. We can help you determine what those simple tweaks are and get them done asap.
Email marketing is not dead. Email is the number one way people prefer to get information. It leads over Social Media. Do you have a list of people that you never communicate to? OR, do you have a non-existent list you need help building up? We help develop strategies for list building and for communicating to your list. We'll set you up with email software and beautiful email template that is consistent with your brand and appealing to your community.
Media Relations (PR) Strategy + Outreach
Media outreach is one of the most under utilized resources that could create major impact towards gaining publicity for your business or organizations. This is true mostly because of lack of time and because clients are sure how to go about this tactic. Let us help you develop relationships with key media personnel as well as help you pitch them with interesting stories and angles they will likely pick up and run as a story, a feature or a spotlight.
Event Planning + Marketing
Well planned out and executed events can be a boon for business as well as help to expand your brand. Every detail must be considered when planning out events and those details must then be communicated effectively when executing. Let our team plan out your one time event to promote the launch of a new product or service, or have us become your event planning department taking on all your event planning needs.
Messaging + Copywriting
Bad messaging is the fast track to losing a potential client. If you aren't speaking to your ideal customer in a clear and concise manner, you first of all won't attract the ideal customer and if you they do find you and are communicated with directly and clearly, they will leave. We help you re-do or refine your messaging to help you attract just the right folks into your community. Our copywriting team will then help turn all your communications that are attracted and say just the right thing to turn potentials into loyal customers.
Hourly Marketing Consultation (Minimum 2 Hours)
We offer hourly consultations to help you figure out where to begin, to review some of your marketing ideas and help you prioritize so you feel confident moving forward with and investing in your marketing. We can review your marketing plans, your marketing tactics or help tease out a specific marketing strategy.
Content Strategy + Implementation
Content is vital on so many levels when it comes to marketing. Mostly it is important to create content that is consistent and feels authentic. People want to be communicated with. So, content for your e-newsletters, blog posts, and social media posts need to sound human, authentic, and real. If you want people to be engaged and to stick around for more your content can't sound canned, too technical, and it certainly can't be sparse. We work with you to come up with effective content to use in all of your communications. Plus, we can then help get it all out to you audience as well.
Google Profile + Presence
Can your ideal customers put your name in the search engine and find you easily? Can they see a phone number, a website address, and some photos that entice them to contact you? Your customers use Google like a phonebook. You should show up when they search for you and for your services and products. We'll get your Google profile up and optimized in a snap.
Social Media Strategy + Implementation
Most folks know that they should be "on" Social Media. But how to be "on" it is what many suffer with. Having a plan of action can save so much time, energy and headache. Not to mention, you'll get better results for your effort when you know which sites to focus on, what your posts should be, what the customer or user call-to-actions should be. Let us save you a lot of anxiety and time and get it all figured out for you. Then, if you want, we can even do make the posts for you. It can all be take care of so you can get to the important things.
If you don't see exactly what you are looking for here. Let's talk. We can create a customized offering to fit your needs. Click the yellow button below to schedule an initial consultation.