 By: Rubina Cohen (edited by Claude) I get to live in one of the most brilliant states in the US. And no, I don't want to rename our state New America, but that's for another blog article. But, all kidding aside, It's undeniable. New Mexico produces an extraordinary amount of breakthrough thinking. National labs, research universities, established technology firms, a growing quantum sector, space and energy ventures, and a network of innovation centers make this state one of the most technically dense places in the country. Yet, anyone who has sat through a demo day, a contract negotiation, a board meeting, or an investor pitch here has probably watched a remarkable piece of work, explained by someone who understands it deeply, fail to connect with the people in the room.
New Mexico is where I see it up close, but the pattern is there across the technical industry. Wherever research labs, engineering teams, and emerging industries are trying to reach investors, customers, and decision-makers, the distance between what has been built and what is understood shapes what happens next. We usually call this a pitching problem, as if it only affects early-stage founders. I've come to see it as something broader, a translation gap. It shows up in startups and in companies that have been operating for a decade or more, and I believe it's one of the most underestimated leadership challenges in the innovation economy.
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 By: Rubina Cohen, CEO + Principal of Firefly Strategies Global
As I sit here contemplating the changes and direction we need to go as a company, and as I've completed a few marketing strategies and plans for clients, I see they have taken a new focus. Our plans and strategies are looking at human-centered outcomes rather than focused solely on profit driven ones. With that I am compelled to write and share today what I have been feeling for some time now, and that is that the marketing industry desperately needs an overhaul. Marketing is long overdue for a drastic overhaul, with brand new systems, principles and laws to help determine success, sustainability and well-being of companies and their customers. It's not just a gut feeling anymore, it feels absolutely and definitely time to re-examine the modus operandi of marketing and it about time we turn to and look at other models particularly those offered in nature, indigenous wisdom traditions, as well as biological and physics models, to re-design and create innovations in marketing.  By Myla Ashton | Marketing & PR Coordinator for Firefly Strategies Global
Whether you just started a business or have an established business, PR is crucial to any business's success. Marketing and PR go hand in hand, and to be successful, you must include both to help your business, but you do not always need a PR firm to help you. PR can help generate revenue and thousands of views from your target audience, and guess what, you can do it yourself!  The year is almost over. For businesses and organizations, this means brainstorming new ideas for 2021. Before you jump into planning, I suggest you do a little thinking. When you THINK strategically, you ask yourself questions, and questions lead to ideas, solutions, and innovation. Take some time to reflect on the four key questions outlined below. These questions will help you examine and critique your marketing plan while allowing new ideas and strategies to emerge. Let's get started!  In the spring of 2019, I was taking a much-needed hike with a good friend and I was going on about how I felt like nothing was going right for me. Even though I had just completed the 28 Day Marketing Challenge program with rave reviews and launched the Women Entrepreneurs Circle—not to mention my daughter was crazy fun—I was still feeling as though I was falling down a dark hole with no end in sight. I told her that this feeling of uncertainty and instability sparked anxiety and somehow managed to crush my self-confidence. Though I was doing so many great things and living a seemingly awesome life, I felt things were spiraling out of control and I was headed towards a slow doom.
 Businesses and nonprofits often ask me what they should focus on when it comes to marketing. That’s a great question; how you spend your time and energy is very important--but what goals and tasks should you prioritize?
The answer depends on where you are in your marketing business, the size of your company or organization, who your target market is, and what you are selling. ALL of these factors have to be taken into consideration when figuring out your marketing plan. However, no matter what size you are, no matter what you sell or who your market is, there is one VITAL component that can make or break your marketing efforts and investment. You can have the best marketing channels and a huge budget, but if this ONE component is missing, your marketing strategies will fail.  Here we are, the day before Thanksgiving, and on the cusp of the holiday season. During this time of year, I recommend businesses and nonprofits increase their communications. A well-crafted message, sent at just the right time, provides tremendous value to your community. Take a look at my earlier blog on discovering what’s valuable to your audience.
In my last post, I told you about 3 strategies you’ll need to execute to end the year on a high note. Today, I’ll tell you how to implement a successful fourth-quarter email campaign.  How are you feeling about your business or organization’s progress this year? If you haven't hit your revenue and growth goals, then I'd like to recommend a few key strategies you can implement right away to end your year on the right foot.
The three strategies are referrals, emails, and events. Let’s focus first on referrals...  We’ve all had down days. Days where it’s hard to get motivated; days where you just can't seem to get anything done. As luck would have it, your motivation often starts drying up right around the time something big is scheduled to happen at work or in your business. You’re launching a new program or your nonprofit has a huge capital campaign coming up...but, life is overwhelming you. Your child is sick, there are troubles at home, you were in a car accident, or a family member is struggling financially.
 In our current economy, many old rules of marketing no longer apply. I’m constantly surprised to see businesses and organizations doing things the old way, but I don’t blame them as these outdated principles are still taught in college classrooms across the country.
Today, I’m going to outline how to stand out in today’s economy. These are the top four things you should STOP doing in order to elevate your marketing efforts... |
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photo credits: Genevieve Russell of storyportraitmedia.com | Tira Howard of tirahowardphotography.com 
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