We are living and conducting business in a new economy. In this economy many of the old rules just do not apply. But, far too often, I run into businesses or organizations that are stuck in the habit of doing things the old way. I'm not here to blame, because many of these organizations and many of the marketing professionals and firms out there are still practicing some very old principles. These principles are still taught in MBA level textbooks across the country. So today, I want to help you break out of that cycle and emerge into the new economy. But, first you have to learn what it is that you are doing wrong. Which is why, I am going to share to with you the top 4 things you should stop doing in your marketing right away.
Google is like the online phone book. I look up phone numbers and websites for businesses every single day on Google. I type in the name of the business and the city they are in, and it’s surprising how many businesses I can’t find in the Google search results. That’s a shame because guess what happens when I can’t find them? I go find someone else. Guess what your potential customers are doing if they can't find you? They go find someone else.
So, by the end of today, I have a challenge for you. Set up your Google Local page. Google Local is the service provided by Google that allows you to have a local listing with Google so that people like me, and your potential customers can easily find you and your contact information.
Here are step by step instructions.