We provide evolutionary marketing...
•market research
•community listening sessions
•marketing & communication strategy
•asset design & creation
•publicity & media relations
•podcast & vodcast development
•blog writing & publishing
•digital and traditional book development
...solutions that ILLUMINATE.
Illuminate (verb) \il·lu·mi·nate \i-ˈlü-mə-nət\ : to shine light on; to make clear
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Firefly Strategies is a marketing & communications strategy consulting firm specializing in developing evolutionary marketing strategy and plans that help our clients create connection and impact worldwide. Our firm is based in Santa Fe, New Mexico and since 2008, we've worked with impact driven businesses and organizations such as governmental entities, foundations, nonprofits and socially and environmentally conscious businesses that are creating both local and worldwide impact.
Our Approach:
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Description of Services & Capabilities
Market Research | Focus Groups | Listening Sessions
Market research is an essential step in launching or modifying your brand, identity and messaging. Using both qualitative and quantitative techniques Firefly Strategies will find the information you’ll need to create effective communications and messaging . Committing to this research can also teach you to anticipate your costumers evolving needs to set informed goals for future growth, development and impact. It also adds tremendous value when you are ready to create a marketing strategy and implementation plan.
Marketing Strategy + Implementation Calendar
Firefly Strategies is a strong proponent of planning. Great communication starts with a plan. Marketing without planning is like speaking without thinking. Planning and then creating a detailed action calendar is the key to successful and smart communications and marketing. Plus, marketing is measurable ONLY when you start from a plan. We will create a thorough marketing plan that removes chaotic, complicated and confusing tactics and help you replace them with simple, easy and measurable ones. You'll know exactly when, where, and how to do your marketing.
Messaging Strategy
Bad messaging is the fast track to losing a potential client. If you aren't speaking to your ideal customer in a clear and concise manner, you first of all won't attract the ideal customer and if you they do find you and are communicated with directly and clearly, they will leave. We help you re-do or refine your messaging to help you attract just the right folks into your community. Our copywriting team will then help turn all your communications that are attracted and say just the right thing to turn potentials into loyal customers.
Media Relations (PR) Strategy + Outreach
Media outreach is one of the most under utilized resources that could create major impact towards gaining publicity for your business or organizations. This is true mostly because of lack of time and because clients are sure how to go about this tactic. Let us help you develop relationships with key media personnel, develop customized media lists as well as help you pitch them press materials, press releases with interesting stories and angles they will likely pick up and run as a story, a feature or a spotlight.
Branding & Asset Development (Graphic Design)
From designing logos, brochures, print and online advertising, and reports, we have a team of graphic designers with award-winning expertise to help you look your best. We also provide creative direction to graphic designers you already work with. We can help guide your graphic design team so that your materials follow a brand aesthetic that is consistent and appealing to your ideal customer.
Media & Content House
Content is vital on so many levels when it comes to marketing. Mostly it is important to create content that is consistent and feels authentic. People want to be communicated with. So, content for your e-newsletters, blog posts, and social media posts need to sound human, authentic, and real. If you want people to be engaged and to stick around for more your content can't sound canned, too technical, and it certainly can't be sparse. We work with you to come up with effective content to use in all of your communications. Plus, we can then help get it all out to you audience as well.
Marketing Momentum - 3 Month Action Plan
Sometimes you just aren't ready for a long-term plan and you need to do something right away to create momentum in your business again. That's why we created this smaller version of a marketing and implementation plan. We review all of your current marketing, communications, collateral and online presence. Then, we provide a written document outlining our recommendations for marketing priorities and a detailed implementation calendar.
Marketing Consultation (30 minute increments)
We offer hourly consultations to help you figure out where to begin, to review some of your marketing ideas and help you prioritize so you feel confident moving forward with and investing in your marketing. We can review your marketing plans, your marketing tactics or help tease out a specific marketing strategy.
Custom Offerings
If you don't see exactly what you are looking for here. Let's talk. We can create a customized offering to fit your needs. Click the yellow button below to schedule an initial consultation.
