A competitive analysis is typically done to size up your competition. You would look at their strengths and weaknesses as compared to yours and then you build a strategy around what you learn, which usually includes ways for you to capitalize on their weaknesses and build them up as strengths within your business or organization.
This is not a bad way to analyze your competition but, I've learned about a new, better way to capitalize on the competitive analysis.
On today's episode learn exactly how to utilize and benefit from doing a competitive analysis and why you should make this project a priority this week.
Also, find out why having a latte is good for you and and a request for you to start pinning now!
You know how much I LOVE, LOVE your comments. So please let me know how you plan on moving forward with your competitive analysis this week.
Til' next time...here's to your illumination! ~Rubina
You may not have thought of them like this before, but your past clients are your marketers. Do you know why?
Watch today's video to learn why clients should be seen as part of your marketing "team" and discover the best way to approach past clients and ask them for a referral for your business or organization.
Also, learn how to create a system so that this happens regularly and consistently.
Plus, why chocolate for breakfast is a great idea and my plea to you to get on the phone with a friend or mentor.
Oh, and I know you'll notice the changes I made and I hope you like them. Leave a comment and let me know what you think about ALL of it, the changes the video, AND the weather!
I'm changing things up a little in this episode. I've heard from some of you that there's too much stuff to do after watching one video. So, I'm going to shorten things and get to the main topic quickly. The energy tips and motivation work can still happen, just not in the videos itself. I'll share links and worksheets below the video for those of you that still want and need that extra boost for your week.
Today's episode is about communicating your brand. Learn what the definition of a BRAND really is, Also...most importantly, uncover YOUR brand words which will make it super simple to effectively communicate your brand across various channels and with your audience.
Also, get inspired by my DAD and Vince Lombardi!
Let me know what you think about these changes and keep communicating what you want to see in these videos. Leave a comment for me below.