It flew by didn't it? The year is almost over. For businesses and organizations this means the thinking and brainstorming for 2020 is beginning. You might not be writing your plan just yet. But, you may have started thinking about what to do in 2020. That's good, because before jumping into planning, you absolutely want to do the necessary thinking. When you THINK strategically, you start asking yourself questions and questions lead to ideas, solutions, and innovations.
How do you start generating the right questions that will lead you to fresh new ideas and strategies for the new year? The questions come when you sit down with your 2019 plan and start looking at what you've done. But I can tell you that there are essentially 4 key questions to ask before you start making plans for marketing in 2020. These 4 questions will enable you to examine and critique your marketing plan so that new ideas and strategies emerge. These 4 questions may also help to solidify your direction and give reason for sticking with the plan as is, which could be just as useful, if not more. So let's get started shall we?...