 Here we are the day before Thanksgiving and on the cusp of the holiday season. I recommend businesses and nonprofits increase their communications during this time of year. Not thoughtless emails just because your supposed to send something out. But, a well crafted message that is of tremendous value to your community. I wrote a blog post about how to discover what is valuable to your audience here. Once you have a good idea of what your community is asking you to speak with them about, that's what you focus on.
So getting back to the holiday season, in my last email, PART 1, I told you there are 3 strategies you need to be implementing in order to end the year strong with sales and revenue if you are a business, with donations and gifts if you are a nonprofit. The top 3 strategies are a referral strategy, email strategy, and event strategy. Then, I gave you my tips and actions steps to implement a strong referral strategy. Today, for Part 2, I tell you about implementing a successful 4th quarter email strategy. We all get so many emails in the day. You are likely deleting several or ignoring a majority of the emails in your inbox. When this is your reality it's hard to believe that email is still considered (based on statistics) the best way to communicate with your community. A couple of things need to be in place to make this accurate for you.
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 How are you feeling about the progress you've had this year in your business or organization? If you haven't quite hit your revenue and growth goals for 2015, then, I'd like to recommend some key strategies you can implement right away so that you can close out the year strong. These are strategies you should be implementing throughout the year, but they are particularly helpful when you want to create quick revenue growth. The three strategies are referral strategy, email strategy, and event strategy.
Today I am going to focus on referral strategy. Stay tuned for my upcoming newsletters to get details on the other 2.  Creating content regularly is still a widely recommended marketing activity. Fresh new content posted regularly in front of your target audience, community and tribe is one of the best ways to stay top of mind. Of course, the content you produce has to be valuable to your community. But, this is also the dilemma. What exactly is valuable content? Valuable content is information you share that is relevant, useful and actionable to the reader. Ask yourself, would the person on the other side reading this gain something from applying the information you are sharing? This information should work for them even if they decide never to buy from you. That is valuable content.
Now you don't have to guess what this information should be exactly. There are ways to figure out what your specific community finds valuable.  Even though fall is now upon us and we are already in our 4th quarter, it is not too late to do some creative marketing planning to close out the year and hit some of those financial and business goals. A great strategy for getting organized so that you are on top of your marketing rest of the year is to create a marketing schedule.
You are likely implementing several different marketing strategies, from social media, to emails and PR. Therefore, writing down all that needs to take place and when it all should happen will make it much easier to do what you need to do to stay consistent and get results to your bottom line. A marketing schedule makes it especially easy for you and your team to collaborate and work together towards the goals of the business or organization.  As we slowly creep in on the last quarter of the year, are you left reminding yourself that tomorrow you need to work on the marketing tasks you have been pushing off? Whether you are a new business or an established business, marketing is an essential part of your businesses' success. The average consumer spends almost 2 hours a day surfing social media for new content. Getting the right message to your connections at the right time can be tricky, especially if you don't have the time, don't understand, or maybe don't even like marketing.
 The first quarter is over and the new quarter is here. It's time to get consistent with your marketing. For an exclusive time, we are offering a few select firms/organizations the opportunity to work with us to get their marketing to a higher level. We are offering consistent support marketing that gets results.
Here are some questions to help you determine if you are ready to make this important investment in your business.
Get 4 months of consistent marketing support. You'll get social media created and posted every day. We'll custom create a monthly e-blast for your audience and distribute it to your list. We'll make messaging and content recommendations for your website and make those updates to your site. As a bonus, we'll update your Google + profile with keywords to enhance organic search results, and if you don't have one, we'll create one. That's 4 months of consistent marketing to start bringing in a consistent flow of leads, potential clients and money. Total investment: $5500 Ready to take advantage? Call us at 505-216-6110 and let us know you are interested in applying for the new quarter special offer. You can also email us at marketing@fireflystrategies.com.  Today I wanted to share some information about how to know when you should hire a marketing manager.
I know that marketing management is a big task. Many entrepreneurs are already doing too much in their businesses, often pulling them away from other very important aspects of running their business. Also, most entrepreneurs tell me that marketing is a burden for them. When this is the case, marketing becomes inconsistent at best and non-existent at worst. This can be detrimental to small businesses and organizations because communicating consistently is crucial in an already crowded marketplace. 
Photo by Genevieve Russell
I've seen it so many times. Entrepreneurs and Nonprofit leaders are already busy trying to run things. Managing the marketing in the business can become cumbersome, inconsistent and downright exhausting if you don't have the right tools. Firefly Strategies uses several marketing management tools to help clients streamline their marketing and create systems that save time and bring in results.
Below we share our top 5 marketing management tools along with links to access those tools right away so you can start producing consistent, relationship building marketing campaigns that save a lot of time, help grow marketing productivity and bring in BIG results for your business or organization.  We are living and conducting business in a new economy. In this economy many of the old rules just do not apply. But, far too often, I run into businesses or organizations that are stuck in the habit of doing things the old way. I'm not here to blame, because many of these organizations and many of the marketing professionals and firms out there are still practicing some very old principles. These principles are still taught in MBA level textbooks across the country. So today, I want to help you break out of that cycle and emerge into the new economy. But, first you have to learn what it is that you are doing wrong. Which is why, I am going to share to with you the top 4 things you should stop doing in your marketing right away.
 Google is like the online phone book. I look up phone numbers and websites for businesses every single day on Google. I type in the name of the business and the city they are in, and it’s surprising how many businesses I can’t find in the Google search results. That’s a shame because guess what happens when I can’t find them? I go find someone else. Guess what your potential customers are doing if they can't find you? They go find someone else.
So, by the end of today, I have a challenge for you. Set up your Google Local page. Google Local is the service provided by Google that allows you to have a local listing with Google so that people like me, and your potential customers can easily find you and your contact information. Here are step by step instructions. |
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Copyright © 2019| Firefly Strategies. All rights reserved. | photos by Genevieve Russell of storyportraitmedia.com
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