In the spring of 2019, I was taking a much-needed hike with a good friend and I was going on about how I felt like nothing was going right for me. Even though I had just completed the 28 Day Marketing Challenge program with rave reviews and launched the Women Entrepreneurs Circle—not to mention my daughter was crazy fun—I was still feeling as though I was falling down a dark hole with no end in sight. I told her that this feeling of uncertainty and instability sparked anxiety and somehow managed to crush my self-confidence. Though I was doing so many great things and living a seemingly awesome life, I felt things were spiraling out of control and I was headed towards a slow doom.
Businesses and nonprofits often ask me what they should focus on when it comes to marketing. That’s a great question; how you spend your time and energy is very important--but what goals and tasks should you prioritize?
The answer depends on where you are in your marketing business, the size of your company or organization, who your target market is, and what you are selling. ALL of these factors have to be taken into consideration when figuring out your marketing plan. However, no matter what size you are, no matter what you sell or who your market is, there is one VITAL component that can make or break your marketing efforts and investment. You can have the best marketing channels and a huge budget, but if this ONE component is missing, your marketing strategies will fail.
It flew by didn't it? The year is almost over. For businesses and organizations this means the thinking and brainstorming for 2020 is beginning. You might not be writing your plan just yet. But, you may have started thinking about what to do in 2020. That's good, because before jumping into planning, you absolutely want to do the necessary thinking. When you THINK strategically, you start asking yourself questions and questions lead to ideas, solutions, and innovations.
How do you start generating the right questions that will lead you to fresh new ideas and strategies for the new year? The questions come when you sit down with your 2019 plan and start looking at what you've done. But I can tell you that there are essentially 4 key questions to ask before you start making plans for marketing in 2020. These 4 questions will enable you to examine and critique your marketing plan so that new ideas and strategies emerge. These 4 questions may also help to solidify your direction and give reason for sticking with the plan as is, which could be just as useful, if not more. So let's get started shall we?...