Article by: Rubina Cohen
I read an article published online that claimed press releases are dead. I disagree, but the sentiment does speak to the current frustration of journalists and reporters. Publications receive hundreds—and depending on the publication, sometimes thousands—of press releases each day, marked “For IMMEDIATE Release.” How does a reporter decide out of hundreds which “immediate” release is worthy of publication? There are a few rules of the trade that I'll share with you. But, before we get into what a press release should look like and what you should write in a press release, let's talk about building relationships with journalists... shall we?