I consistently get asked what is the 1 most important marketing activity to do. People ask "what is that 1 thing I need to do in order to get customers?"
My answer usually is that there isn't. There is no 1 thing you can do to gain customers or more sales. People are complex human beings. We like to receive and absorb information differently depending on the time of day, season and how we are feeling on any given day.
Yesterday, I read a report by MarketingProfs, a leading marketing research, and management company. One of many organizations dedicated to studying and reporting on marketing and communications findings.
The report they published showed what major marketing departments across the U.S. are utilizing and spending their money on to get their message across to their target markets...