I was asked an important question the other day. "What 1-2 things do you want nonprofits to know or wish they knew in regards to design, marketing, and PR?" I immediately knew those 1-2 things because it is something I witness often with the nonprofit community. I work with nonprofits and by the time they have reached out to me for marketing help, sometimes it is too late. I hate when that happens because avoiding crisis, don't hate me for saying this, is simple. Avoiding crisis means planning for success. The key word being "planning."
So here is what I wrote when asked the above question....
Do you put out fires first thing Monday morning? The beginning of the week is always hectic. Mondays are rushed. It’s inevitable right? You have so much to do, like things left over from the week before as well as projects that were late to start. You are behind and you can’t get ahead. I get it.
Let’s say this week we are going to change things. Let’s take an honest look at what the most important work in your business is. I’ll suggest that one of those things is marketing. The reason being is because marketing is directly tied to your bottom line. If you don’t do some sort of marketing, you will struggle. If you don’t do marketing well , then your chances at failing in your business become, like rushed, hectic Mondays...inevitable....
4 things you are probably doing in your business or nonprofit that you need to stop doing immediately.
Many are walking a dangerous line. I’ll explain. Though the rules have changed, and many can sense this, and may even know logically that they need to change, they just haven’t changed the old way of doing things. This is primarily due to two things. 1) You don’t know what it is exactly that you need to change and 2) you haven’t broken your habits of operating the old way. Which also means you know what you need to change, but haven’t figured out how to implement the change.
Knowing is a big part of changing. So, let’s start with learning what it is we need to change immediately. I say immediately because continuing to operate in this way will absolutely lead to failure. A business and organization can no longer sustain themselves this way...
Today I wanted to share some information about how to know when you should hire a marketing manager.
I know that marketing management is a big task. Many entrepreneurs are already doing too much in their businesses, often pulling them away from other very important aspects of running their business. Also, most entrepreneurs tell me that marketing is a burden for them. When this is the case, marketing becomes inconsistent at best and non-existent at worst. This can be detrimental to small businesses and organizations because communicating consistently is crucial in an already crowded marketplace...