I was asked an important question the other day. "What 1-2 things do you want nonprofits to know about design, marketing, and PR?" I immediately knew what those things are because it is something I witness often with the nonprofit community. I do a lot of work with nonprofits, and by the time they reach out to me for marketing help, sometimes it is too late. I hate when that happens because avoiding crisis, don't hate me for saying this, is simple. Avoiding crises requires planning for success. Keyword: "planning."
So here is my answer to the question...
Do you put out fires first thing Monday morning? The beginning of the week is always hectic. Mondays are rushed. It’s inevitable, right? Leftover tasks from the prior week, you are behind, and you can’t get ahead. I get it.
Let's make a change this week, by taking an honest look at one of the most important tasks in your workflow. I’ll suggest that one thing is marketing because it is directly tied to your bottom line. If you don’t do some sort of marketing, or if you don’t do it well, then your chances at failing are...like rushed hectic Mondays...inevitable.
The rules of business have changed. You can see it, sense it, and maybe even know logically that things are evolving in the modern landscape of business and economy. But like many, maybe you haven't made the changes yet. This is primarily due to two things. 1) You don’t know what it is exactly that you need to change. 2) You haven’t broken your habits of operating the old way.
Awareness is the first step in changing. So, let’s start by revealing what needs to change immediately. I say immediately because continuing to operate in this way will absolutely lead to failure. You must allow your strategies to evolve...
Today, I'll share some information about how to know when you should hire a marketing manager. Marketing management is a big task. Many entrepreneurs are already pulled too thin, therefore neglecting important aspects of running their businesses. I'm often told marketing is a burden. When this is the case, marketing becomes inconsistent at best and non-existent at worst. This is detrimental to small businesses and organizations because consistent communication is crucial in an already over-crowded marketplace...