Have you ever witnessed a firefly show? I grew up in the Midwest. It's an understatement to say I am fascinated by fireflies. It is much more accurate to claim that I am obsessed.
Fireflies are cool for many reasons. I've studied their habits informally for many years; from behavior patterns to the energy-efficient light they give off. That light is now being studied formally at UC Berkeley to see if they can recreate it.
It is the firefly's incandescence that mesmerizes us. That subtle, consistent blinking light is the way this little bug communicates with other fireflies. If you've had the pleasure of witnessing them, it is a beautiful, subtle, dance of survival. They NEED to attract other fireflies to mate and proliferate. This communication is delivered with precision and then a whole community of fireflies will blink their light in unison, as if proclaiming..."I've got your back, I'm here for you, and you are not alone!" It's quite inspiring. I realized when I was forming my business almost 11 years ago, that fireflies shaped my philosophy on communication and marketing, hence the namesake Firefly Strategies.
I've been working in and teaching marketing now for over 18 years. At this point, I have practiced and preached all forms of marketing methods, processes, strategies, and plans.
I am well versed in the textbook definitions of branding, marketing, promotions, and sales. I've been fortunate to discover some amazing insights as I've applied, taught, tweaked, and finally created my own method for marketing. Through it all, I discovered something so extraordinarily mind-blowing and humbling. I've learned what marketing really is and, unequivocally, what it is not.
It comes down to a fundamental human skill, one we use every day, every waking moment of our lives. Let me start off by telling you that we all have the capacity to be marketing masters; that is why I want to share what I've discovered. I hope you take a minute to read it, take it in and if compelled, share it with others. I want this to spread far and wide.
This is my most important marketing advice ever...