We are living and conducting business in a new economy. In this economy many of the old rules just do not apply. But, far too often, I run into businesses or organizations that are stuck in the habit of doing things the old way. I'm not here to blame, because many of these organizations and many of the marketing professionals and firms out there are still practicing some very old principles. These principles are still taught in MBA level textbooks across the country. So today, I want to help you break out of that cycle and emerge into the new economy. But, first you have to learn what it is that you are doing wrong. Which is why, I am going to share to with you the top 4 things you should stop doing in your marketing right away...
Even though fall is now upon us and we are already in our 4th quarter, it is not too late to do some creative marketing planning to close out the year and hit some of those financial and business goals. A great strategy for getting organized so that you are on top of your marketing for the rest of the year is to create a marketing schedule.
You are likely implementing several different marketing strategies, from social media, to emails and PR. Therefore, writing down all that needs to take place and when it all should happen will make it much easier to do what you need to do to stay consistent and get results to your bottom line. A marketing schedule makes it especially easy for you and your team to collaborate and work together towards the goals of the business or organization...
Conducting a review of your plan in any area of your life can be extremely valuable. It was my ticket to obtaining big results. Keep reading and you'll learn why.
Often times, we don't really know if something is working or not. As we learned last week, things don't always go according to plan, and you don't know that unless you really start looking at what is and what isn't working.
Even if you don't have anything written down in the form of a formal plan, you can still take advantage of the many benefits of reviewing what you've done so far. Here are 5 reasons why reviewing and revising is so vital to creating and maintaining success and obtaining big results in your work and life...
I learned the hard way that you can't always get things exactly as you plan. In fact I still don't get it. By nature, I am a planner. I love to make plans. I have big business growth plans, to my meditation plan, down to planning out how I am going to clean and organize my closet!
I love planning tools too. There was a time when I had so many planners, I couldn't keep track of all my plans. Though that crazy multiple planners phase has passed, I still plan out all sorts of things in my ONE journal. And though I have these amazing plans, it has become clearer and clearer that not everything goes according to plan.
I have learned to embrace and celebrate accomplishing the goal. Whether it went according to plan becomes irrelevant for the most part. I also learned that it is still VERY important to plan and planning is my NUMBER ONE time saving strategy. I'll tell you why...