When I was first starting my business, getting tips on how to effectively run and market my business were so valuable to me. I would take every piece of advice and collect them like tips in a tip jar. These pieces of information were as good as getting paid, because they helped me to land some of my first paying clients!
So, I want to share my tip jar with you. Today I gave a presentation to a circle of moms who are looking to re-evaluate their skills and see how they can earn money while staying at home with their babies. Some of them were already in the midst of creating business plans or even launching their businesses....
I have the book The Creative Habit, by Twyla Tharp, very near me in my office at all times. It has offered me inspiration on several occasions. Mostly, it has provided me with specific actions to take to transform my way of thinking and being, allowing me to step away from doing things the way I always do them, therefore opening up my mind to try something new. These actions have helped me get through proposals to potential clients, problem-solving marketing issues for current clients, and even coming up with ideas for growing my own business. Because I have found this book to be an invaluable resource over the years, I am compelled to share with you one of my favorite passages from this book. So, I ask you to "Give Yourself a Little Challenge"...
Google is an online phone book. I use it to find phone numbers and websites for businesses every single day. I type in the name of the business and the city they are in and it magically appears. However, it’s surprising how many businesses I can’t find in the Google search results. It's a shame because guess what happens when I can’t find them? I go find someone else. So, what are your potential customers are doing if they can't find you? Finding someone else.
So, I have a challenge for you. By the end of today, you have to set up your Google Business Profile page, the service provided by Google that allows you to have a local Google listing so that people like me (and your potential customers) can easily find and contact you.
Here are your easy step by step instructions...
Creativity is such a buzz word. Everyone is talking about getting creative. But...putting all trends aside...creativity is a part of our human nature. So to be human is to create.
We create every day. Just take mornings for example. We create our outfit for the day, our breakfast, and the plans for how to most effectively manage our schedule. These are things we do anew every morning. They are habitual.
Therein lies the secret. Habit. Such a valuable creation! It's so wonderful that creativity is innate and that we already have this valuable skill. So creating the habit just means acknowledging that and then taking action.
So, today I write about getting in touch with that most human part of us, tapping into it as an incredibly intelligent resource, and creating huge results in our work...