Engagement can seem hard, especially when it comes to social media. How do you engage and build relationships with large numbers of people you will never REALLY know? Well, let me say that the hard part is not the engagement. A few tips from me and you can become really good at engaging your fans and followers. The hard part is finding time and motivation.
My goal, with this tip from the tip jar, is to help you dwindle down your social media marketing tasks to a few minutes a day. You may save up some of the days of work and do it all over a few days. Whatever you choose to do, I intend on making it a little easier. You do, however have to do some work upfront that may require an hour to and hour and half....
I often get asked, "Rubina, what is the one thing I can do to get clients." Or "What is the one thing I can do to get people to donate to our organization." My answer is always, "There's not". There is no ONE thing you can do to get people to buy from you or give to you. Many don't want to hear this, but it's true.
Regularly, we are all consuming massive amounts of information from a variety of sources. Rarely do we run out and buy something or get compelled to give right when we consume that information. It's when we are ready to buy something or ready to give to a cause or organization, when one or two brands, or messages will stick out for us in our brains. We can recall these specific brands or images more easily. Why? Because we saw the brand and/or message enough times through various channels and they stuck with us. This is called accomplishing top of mind status. If you did just one thing, it would be very hard to achieve this status. Therefore, a variety of methods are recommended even if you are a small business or small organization....
Today's tip from the tip jar might not seem like much to some, but it is needed. I run into people all the time as I'm teaching workshops and meeting people while networking that do not have websites! Yes...it's true. Now, in their defense, many of them have either held successful careers and never needed one because they relied so heavily on word of mouth, or there were those that just couldn't even fathom working on developing a website because it seemed too cumbersome for them.
There are several reasons why having a website is a good idea....
Today's tip from the tip jar is about messaging. If you've done any reading or learning about marketing and communications work, you'll hear over and over again, "You must have messaging that speaks to your target market." That is very true and important.
I'm going to add another element to this. There is somebody very integral and extremely important that plays into this equation and that person cannot be put aside when your messaging is created. That somebody is you!
Your message is your story. You gotta tell it if you want people to connect with you and your product or service. More and more, people are making decisions based on how much they like, connect and trust that person. Whether they are buying a pair of earrings or buying a house, customers make their purchasing decisions based on how much they like, connect and trust the individual they are purchasing from.
SO, that brings me to...