We need plans. We need written plans to make things happen. Meaning, they have to be outside of your head. The plan doesn't have to be elaborate. We don't need plans that are pages and pages long if we don't want them. And we don't need to follow any templates that restrict our way of thinking about our plans. There...I said it. You might be thinking... "Rubina, you create plans for people for a living, are you serious?" Yeah, I make plans, but I make plans based on what people want and what they really need. If I think you would do best with a visual plan containing some important phrases and keywords, then that's what you'll get...
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