You may or may not know this already, but you are in the midst of a movement. It's huge. In fact, it is reshaping our economy into a brand new structure, where YOU can play a vital role. We are in what I like to call the Entrepreneurial Era and you either already are or have the opportunity to be a trailblazer in this movement. My passion and mission are to help you succeed as an entrepreneur, for you to truly tap into that trailblazing potential.
It's not just those of us starting businesses that are participants in this era. No. You can and are part of the movement whether you are a nonprofit leader or an employee in a small business. You just have to hone into that entrepreneurial mindset. When you do, the sky's the limit.
I liken entrepreneurs in the new economy to fireflies. Small yet significant, trailblazing, and building community. When they all come together, what a beautiful result! I've discovered simple tenets for igniting the entrepreneurial mind-set and succeeding in the Entrepreneurial Era. Are you ready to step fully into that movement? Then read on...
I'm often asked, "Rubina, what is the one thing I can do to get clients." Or "What is the one thing I can do to get people to donate to our organization." My answer is always, "There's no ONE thing." Many people don't want to hear this, but it's true.
We are all regularly and constantly consuming massive amounts of information from a variety of sources. Rarely do we run out and buy something or get compelled to give right when we consume that information. It's when we are ready to buy something or ready to give to a cause or organization. One or two brands or messages will actually stand out.
We can recall these specific brands or images more easily. Why? Because we saw the brand and/or message enough times through various channels and they stuck with us. This is called accomplishing top of mind status. If you did just one thing it would be very hard to achieve this status. Therefore, a variety of methods are recommended, even if you are a small business or organization...
Today's tip from the tip jar might not seem like much to some, but small tips are part of a greater whole. I run into people all the time as I'm teaching workshops and networking and find that they do not have websites! Yes...it's true. Now, in their defense, many of them have either held successful careers and never needed one because they relied so heavily on word of mouth, or some just couldn't even fathom developing a website because it seemed too cumbersome for them.
There are several reasons why having a website is a good idea...
I have the book The Creative Habit, by Twyla Tharp, very near me in my office at all times. It has offered me inspiration on several occasions. Mostly, it has provided me with specific actions to take to transform my way of thinking and being, allowing me to step away from doing things the way I always do them, therefore opening up my mind to try something new. These actions have helped me get through proposals to potential clients, problem-solving marketing issues for current clients, and even coming up with ideas for growing my own business. Because I have found this book to be an invaluable resource over the years, I am compelled to share with you one of my favorite passages from this book. So, I ask you to "Give Yourself a Little Challenge"...
Creativity is such a buzz word. Everyone is talking about getting creative. But...putting all trends aside...creativity is a part of our human nature. So to be human is to create.
We create every day. Just take mornings for example. We create our outfit for the day, our breakfast, and the plans for how to most effectively manage our schedule. These are things we do anew every morning. They are habitual.
Therein lies the secret. Habit. Such a valuable creation! It's so wonderful that creativity is innate and that we already have this valuable skill. So creating the habit just means acknowledging that and then taking action.
So, today I write about getting in touch with that most human part of us, tapping into it as an incredibly intelligent resource, and creating huge results in our work...
If the breakdown is inevitable and you just can't avoid it, (read about avoiding a breakdown by clicking here) find the immense opportunity in it. I know...when you are down, destroyed, and lying on the side of the road smoking (a reference to my car) there IS an opportunity. Don't roll your eyes. I know this sounds woo woo, but maybe Deepak can change your mind.
Deepak Chopra, who I greatly admire, tells us, in every problem we face there is an opportunity that awaits. It's your choice, whether you seize it or not. To seize it, you must recognize that the opportunity exists.
When you recognize the problem, you gain the chance to rebuild. Even in the wake of complete annihilation, you can pick yourself up, or even your business or your car up and start again...
We need plans. We need written plans to make things happen. Meaning, they have to be outside of your head. The plan doesn't have to be elaborate. We don't need plans that are pages and pages long if we don't want them. And we don't need to follow any templates that restrict our way of thinking about our plans. There...I said it.
You might be thinking... "Rubina, you create plans for people for a living, are you serious?" Yeah, I make plans, but I make plans based on what people want and what they really need. If I think you would do best with a visual plan containing some important phrases and keywords, then that's what you'll get...