Yesterday, I read a report by MarketingProfs, a leading marketing research, and management company. One of many of organizations dedicated to studying and reporting on marketing and communications findings.
The report they published showed what major marketing departments across the U.S. are utilizing and spending their money on to get their message across to their target markets.
I am a huge advocate for reviewing your marketing plan and tactics every few months. At the very least, you should review it every 6 months. The end of July is right around the corner which is a perfect time to closely inspect all of your marketing to determine what is working and not working with your marketing.
Here is where most of my clients get stumped. They know the concept of reviewing, but they don't know what information they need to really look at to make decisions like, whether to spend more money on something, or to stop doing it all together.
I want to help make it simple.