When I was first starting my business, getting tips on how to effectively run and market my business were so valuable to me. I would take every piece of advice and collect them like tips in a tip jar. These pieces of information were as good as getting paid, because they helped me to land some of my first paying clients!
So, I want to share my tip jar with you. Today I gave a presentation to a circle of moms who are looking to re-evaluate their skills and see how they can earn money while staying at home with their babies. Some of them were already in the midst of creating business plans or even launching their businesses....
It's not easy being a mom, and starting a business while taking care of your children takes huge effort to say the least. Hence why I want to share my tip jar with you. I hope these few things will help you focus and get your business off the ground a little quicker and little easier. I'll deliver each tip weekly.
TIP 1: EVERYONE is NOT your target market.
As wonderful as your product or service is, everyone isn't going to buy it because as a start up, you can't market and communicate to everyone. It's just not financially feasible. So, it's in your best interest to figure out just who you want to market to, and exactly who will enthusiastically purchase from you. Another way to look at it is, for whom are you solving a problem by offering this product or service? You probably know this...don't judge yourself. Just write it down, share it with a few close friends and start marketing. You'll learn along the way exactly who your target market is. Just make sure you pay attention and market and communicate accordingly as you learn.
To your Illumination,