Today's tip from the jar is about messaging. In marketing and communications work, you'll hear over and over again, "You must have messaging that speaks to your target market." This is spot on.
I'm going to add another element to this. There is an integral and extremely important someone that plays into this equation. And that person cannot be put aside when your message is created. That somebody is you!
Your message is your story. You gotta tell it if you want people to connect with you and your product or service. More and more, people are making decisions based on how much they like, connect, and trust that someone. Whether they are buying a pair of earrings or buying a house, customers make their purchasing decisions based on how much they resonate with the individual they are purchasing from.
SO, that brings me to...
TIP 2: Create clear and concise messaging that speaks OF YOU and TO your target market.
You see now that there are two elements to this tip, the part about you that is so important when it comes to messaging, and the part where you need to speak to your target market.
In determining your target market, sit down and brainstorm all the different types of people you think would buy your product or service. Write down their age, values, income range, interests, and anything else you can think of that identifies them clearly. Yesterday's tip asked to consider for whom does your product or service solve a problem? Try to narrow this as much as possible.
Now, craft the message based on what you've brainstormed about your target market. You words and phrases that will resonate with your market. Write it in several ways. Create various lengths and cut back, edit, revise. Share your new messaging with a few folks and ask them for their honest advice. Implement the feedback as necessary and then don't wait to get it perfect. Just put it out there and wait for the response. If products are flying off the shelf and your services are booked solid, you know you've hit the mark! If you can hear crickets chirping while you wait for the phone to ring...then it's time to tweak your messaging.
Now go write something and get it out there. It'll feel good!
Here's to your Illumination!
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