I know, I know. You are already so busy working in your business. You already know you have to work ON your business too. But, time keeps passing you by and you're just not doing all that you'd like to be doing especially when it comes to marketing. Ugh..marketing isn't even your strong point. And, honestly, word of mouth is your main source for leads so why even bother. This kind of thinking may make sense to you now, but in the long run, you will feel the aches and pains of having relied on one very uncontrollable source for your marketing. Businesses and organizations don't thrive and grow with this kind of thinking.
Before, I move on, I will say that being where you are right now is perfectly fine. If you are happy with the amount of work, clients, and customers you have right now, then kudos to you. Also, it's very smart to know what you can handle in terms of work load and how many widgets you can produce. The worst thing you can do is grow to the point where you aren't able to deliver. Talk about a way to develop a bad reputation over night. Over promise and under deliver. Done. Literally.
Okay, for those of us that want and need to kick it into high gear when it comes to growth, read on. You likely need to jump start your marketing efforts and I have the perfect way to help you do just that.
You may have heard this before but I am going to say it again...communicating a clear and concise message to your audience consistently is the key when it comes to results with your marketing. But, most of us do not have the motivation or have not developed the habit to market our businesses consistently. I see it all the time with almost every client and potential client I meet. Not only have they NOT developed a habit of marketing, they also do not know exactly what steps or actions to take in order to START marketing. "Rubina, where do I begin?" is what I hear very often.
That's why I created the 28 Day Firefly Marketing Challenge. It's an email marketing action program free and open to everyone and anyone that wants to participate. Starting January 15, 2013, I will be sending an email daily with a marketing action outlined. Each action will take you anywhere from 5 to 25 minutes and that's it.
Why 28 Days, well it takes anywhere from 21 to 28 days to develop a habit so that's why. I got the idea from the Chopra Center and their 21 Day Meditation Challenge. I take this challenge every season for many reasons. First I wanted to develop a habit to meditate. Second, It felt good to know there was a community of people out there taking the same exact challenge with me. I knew I could read comments and post comments as I was developing this habit. Sharing made the challenge less challenging. Finally, the meditations are already there for me making it very simple for me to meditate. I didn't have to figure out what meditation I was going to do, it was guided and assisted and I liked that it was very easy for me to get through the 21 days.
I modeled the 28 Day Firefly Marketing Challenge in the same way. First, I know you want to develop a habit for marketing, so this will help you do that. Second, I'll be starting a facebook group so that you feel supported through sharing your experiences and providing feedback to others. Finally, I will do all the thinking for you when it comes to which marketing actions to take and where to begin.
I really can't wait to get started. I am currently working on the marketing actions and writing them all out and they are good! You will NOT be disappointed.
*The challenge starts January 15.
Click here to register and get ready to Illuminate!