I know, I know. You are already so busy working in your business. And you know you have to work ON your business too. But time keeps passing by and you're just not doing all that you'd like to be doing, especially when it comes to marketing.
Ugh..marketing isn't even your strong point. And, honestly, word of mouth is your main source for leads, so why even bother? This kind of thinking may make sense to you now, but in the long run, you will feel the aches and pains of having relied on one very uncontrollable marketing strategy. Businesses and organizations don't thrive and grow under limited thinking...
Before I move on, I will say...being where you are right now is perfectly fine. If you are happy with the amount of work, clients, and customers you have, then kudos to you. Also, it's very smart to know what you can handle in terms of workload and how many widgets you can produce. The worst thing you can do is grow to the point where you aren't able to deliver. Talk about a way to develop a bad reputation overnight. Overpromise and under-deliver. Done. Literally.
Okay, for those of us that want and need to kick it into high gear when it comes to growth...read on. You likely need to jump-start your marketing efforts. And I have the perfect way to help you do just that!
You may have heard this before, but I am going to say it again...communicating a clear, concise, consistent message to your audience is key when it comes to getting results. But most of us do not have the motivation or have not developed the habit to market our businesses consistently. I see it all the time with almost every client and potential client I meet. Not only have they NOT developed a habit of marketing, but they also do not know exactly what steps or actions to take to START marketing. "Rubina, where do I begin?" is what I hear very often.
That's why I created the 28 Day Firefly Marketing Challenge. It's an email marketing action program free and open to everyone and anyone desiring to participate. Starting on January 15, 2013, I will be sending an email daily with a marketing action outlined. Each action will take you anywhere from 5 to 25 minutes and that's it.
Why 28 Days? Well, it takes anywhere from 21 to 28 days to develop a habit. I got the idea from the Chopra Center and their 21 Day Meditation Challenge. I take this challenge every season for many reasons. First, I wanted to develop a habit to meditate. Second, it felt good to know there was a community of people out there taking the same challenge with me. I could read comments and post comments as I was developing this habit. Sharing in this community of people made the challenge less challenging. Finally, the meditations are already there for me, making it very simple for me to do them. I didn't have to even decide which meditation I was going to do. Guidance and assistance were already there, so it was easy for me to get through 21 days.
I modeled the 28 Day Firefly Marketing Challenge in the same way. First, I know you want to develop a habit for marketing, so this will help you do that. Second, I'll be starting a Facebook group so that you feel supported by sharing your experiences and providing feedback to others. Finally, I will do all the thinking for you when it comes to which marketing actions to take and where to begin.
I really can't wait to get started. I am currently working on the marketing actions and writing them all out...and they are good! You will NOT be disappointed.
*The challenge starts January 15.
Click here to register and get ready to Illuminate!