PR 101: 3 PR Tips For Small Businesses

By Myla Ashton | Marketing & PR Coordinator for Firefly Strategies Global

Whether you just started a business or have an established business, PR is crucial to any business's success. Marketing and PR go hand in hand, and to be successful, you must include both to help your business, but you do not always need a PR firm to help you. PR can help generate revenue and thousands of views from your target audience, and guess what, you can do it yourself!

1. Tell Your Brand Story 
Telling your brand's story is crucial to market and transform your brand. It is the best way to connect with your customers. Consumers love to hear the story behind your brand, why you started your company, what you wanted to improve and why it matters to you. They want to be invested in your brand, and by putting your story out there, they will feel connected to you and your business. Storytelling is not just a want. It is a need for you to maximize your business overall. 
A few keys to remember when writing your Brand Story: 

1. Be Authentic
   
2. Keep it Simple
   
3. Make it Personal
   

2. Perfect Your Pitch
Before you pitch your products or services to publications, perfect them! Be sure you have done your research, look into your competitors, learn from their mistakes, see what you would change about their products to improve your own products and services. A great product will receive better press than an average product. Perfect, perfect, perfect! 
This can, of course, take some time; it can be helpful to reach out to friends or family to get their feedback on your products. This will help you improve your products and brand overall. This process will pay off over time, and your consumers will enjoy a perfected product from your business. 

3. Be Active On Social Media 
If you are not on social media in our day in age, you are doing it wrong. Social Media can take your brand above and beyond; taking the time to create and post a few times a week will build your online presence and help you connect to your target audience. 
Each social media platform has its own benefits, and the best way to start is on Facebook and Instagram; you do not have to be on every platform all at once. Social Media does not have to be a stressful, overwhelming project; make it fun! Social Media is the perfect place to show the world your brand and connect with your customers. 

A few tips for creating content for your brand: 

1. Use your logo so your consumers can easily identify your company. 
   
2. Use or create eye-catching images of your products. 
   
3. Hashtags! Don't forget to use hashtags; it is the best way new consumers can find your products.  
   

PR for your business does not have to be complicated. Using the simple steps above can help you grow your business and reach new consumers. 
If you are looking for a Marketing or PR agency, Firefly Strategies Global is here to help! We provide world-class Holistic marketing + PR strategies to generate tangible outcomes for your brand. 

Contact us today, and let's see if we can provide ​the right solution for you! 

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Myla is a savvy connector and marketer with a keen sense of knowing what the client needs along with her ability to quickly grasp the branding and messaging of a client. She crafts meaningful pitches and creates content that connects with key audiences. Her experience in fashion sales and merchandising as well as her experience in creating social media content and stories for clients in these industries gives her the edge she needs to make sure she lands features, collaborations and valuable exposure for our clients. 

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