You may or may not know this already, but you are in the midst of a movement. It's huge. In fact, it is reshaping our economy into a brand new structure, where YOU can play a vital role. We are in what I like to call the Entrepreneurial Era and you either already are or have the opportunity to be a trailblazer in this movement. My passion and mission are to help you succeed as an entrepreneur, for you to truly tap into that trailblazing potential.
It's not just those of us starting businesses that are participants in this era. No. You can and are part of the movement whether you are a nonprofit leader or an employee in a small business. You just have to hone into that entrepreneurial mindset. When you do, the sky's the limit.
I liken entrepreneurs in the new economy to fireflies. Small yet significant, trailblazing, and building community. When they all come together, what a beautiful result! I've discovered simple tenets for igniting the entrepreneurial mind-set and succeeding in the Entrepreneurial Era. Are you ready to step fully into that movement? Then read on...
Becoming a part of this entrepreneurial movement means taking on that very mindset. In order to jump into this mindset with two feet, the very first thing you must do is commit. Commit to yourself today and start accessing the entrepreneur within you, your business, and your organization. Share with other people who will be impacted by this commitment. Announce your readiness to embody this shift and let it permeate your place of work and/or home. Chances are, you are going to have many people join you because they have been WAITING for a change. Since YOU are the trailblazer and the leader, it has to start with you.
There are four areas to focus intensely on in the next year. Just four things...so it can potentially be very easy. Remember the four Ps of marketing? Well, you can forget about them. In this new economy, I want you to focus on the four Cs instead. I call them the Firefly Principles.
1. Focus on (C)onnection: Here is the heart of entrepreneurship. People often label entrepreneurs as loners. You might visualize the solopreneur as a hermit hacking away at their laptop in their lonely home office. Well, that can't be further away from the truth in this day and age. That type of entrepreneurship is dead. That's why coffee shops are capitalizing because entrepreneurs crave connection...PEOPLE crave connection. That's why more and more co-working facilities are cropping up across the nation.
In order to succeed in the new economy, you HAVE to build connections to get the right customers, referrals, and partnerships. It goes beyond having a great product or service, which you need, but what it comes down to is being able to connect with people...so that they choose you, they choose your service, they choose your product.
2. Focus on (C)ollaboration: Two minds are greater than one. That is exponential idea potential. I'll give an example. Let's say you brainstorm and come up with 50 new ways to market your business or spread your message. When you bring another person into that process, you don't get just another 50 possibilities...you get way more. Why? Because their ideas spark more ideas. So instead of having 50 ideas each, the combination of brainpower generates 100 ideas! Each idea sparks new ideas.
Amazing right? Why wouldn't you take advantage of that? Collaboration also gives you access to an untapped community. Collaboration opens pathways and opportunities that might not have been available to you otherwise. This is a KEY component to entrepreneurship in the new economy. Find ways to collaborate ASAP.
3. Focus on (C)reativity: Honing your creativity skills keeps you performing, it helps to keep you motivated and taking consistent action. What is going to drive you day today? Getting creative ignites that drive. Creativity is kindling for taking action. Get creative with your services, communications, time, and time management. Get creative with your programs.
Flexibility and change, integral characteristics of the new economy, become much more approachable and easy to navigate when you are in creativity mode. We can all get in a funk and feel stuck, where things get mucked up and unclear. Engaging in creativity exercises gets you out of the stuckness, instantly! Build creativity into your daily plan and watch yourself become an action taking machine. Because without action, there's just a dream. And when you are dreaming, you aren't participating, you're totally missing the boat to engage in the movement of our lifetime.
4. Focus on (C)onsistency: Consistency means steadfast adherence...or what I like to call, "stickwithitness." The creativity process doesn't mean running with every single idea or abandoning one project so that you can run with a new one. In many respects, creativity is there to help you think differently and get you out of stagnation. Consistency is sticking with what you started.
Apply those new ideas to an area where it's necessary to be consistent but stagnancy usually ensues. For instance, consistency in communications with your community and clients. You might have a weekly or monthly newsletter, but the content is getting boring. You've employed the same format for years now. You aren't getting any new subscribers, and in fact, people have been slowly unsubscribing the past few months. Here's an area where you can get creative yet, remain consistent. Change up the content or try something new with the format. Not being consistent would mean abandoning the newsletter and jumping into a new mode of communication altogether. While there does come a time when abandoning the old for something new makes sense, if it has worked in the past, refresh it and stick with it. You'd be a fool to walk away from that. So...get creative, brainstorm new ideas, but be consistent and stick with it!
Are you ready to partake in the Entrepreneurial Era, make a difference, and succeed? I know that's what you are all about. So, formulate a plan today to build focus around the four Cs of successful entrepreneurship...and jump in. Join the new economy movement, and get ready to Illuminate!
[Want to read the full manifesto on the new strategies for success in the New Economy? I wrote the manifesto and created a toolkit to help you get more detailed learning and easily apply it to your work. Click here to get access.]
To your illumination!