How are you feeling about your business or organization’s progress this year? If you haven't hit your revenue and growth goals, then I'd like to recommend a few key strategies you can implement right away to end your year on the right foot.
The three strategies are referrals, emails, and events.
Let’s focus first on referrals...
The people who have already worked with or bought from you before are most likely to buy again and/or refer your product or service to others. It takes less effort, time, and overall investment to get previous clients back in the door (or past donors to donate again) than it is to secure a brand new client. So, it's appropriate—and easier—to target this group as part of your referral strategy.
Another great group of people to approach for referrals are the organizations, vendors, suppliers, and contractors you work with. They know your product and services and can vouch for your product. It's also in their best interest that you keep your doors open.
Let’s get started:
Now you're set to start asking for referrals. If you begin this process now, you'll see results in no time.
Stay tuned for Part 2: implementing email strategies!
Until then, here's to your illumination,