How are you feeling about the progress you've had this year in your business or organization? If you haven't quite hit your revenue and growth goals for 2018, then, I'd like to recommend some key strategies you can implement right away so that you can close out the year strong. These are strategies you should be implementing throughout the year, but they are particularly helpful when you want to create quick revenue growth. The three strategies are referral strategy, email strategy, and event strategy.
Today I am going to focus on referral strategy. Stay tuned for my upcoming newsletters to get details on the other 2...
The people who have already worked with you or bought from you are most likely to buy again and/or refer your product or service to others. You know that it takes less effort, time, and general overall investment to get past clients for repeat business (or past donors to donate again) then it is to secure a brand new client. So, it's most appropriate and far easier to target this group as part of your referral strategy.
Another great group of people to approach for referrals are the organizations, vendors, suppliers, and contractors you work with. They know your product and services really well. Also, its in their best interest that you keep your doors open. They want your business. So, it's serves them well to think about referring some other clients or other folks who might benefit for this event.
Now you're set up to start contacting and asking for referrals. You can begin this process right away and you'll start to see some results fairly quickly.
Stay tuned for my next e-newsletter all about implementing an email strategy.
Until then, here's to your Illumination,