Here we are, the day before Thanksgiving, and on the cusp of the holiday season. During this time of year, I recommend businesses and nonprofits increase their communications. A well-crafted message, sent at just the right time, provides tremendous value to your community. Take a look at my earlier blog on discovering what’s valuable to your audience.
In my last post, I told you about 3 strategies you’ll need to execute to end the year on a high note. Today, I’ll tell you how to implement a successful fourth-quarter email campaign.
We get so many emails every day. You’re probably deleting several and ignoring even more. It's hard to believe that email is still statistically the best way to communicate with your community.
So, how do you ensure your emails don’t go straight to the trash?
First, your email list should be composed of folks who have willingly subscribed to your list, not a bunch of people you added because you got their business card at a networking event. The open and click-through rate on your emails will be low if your subscribers aren’t organic. Make sure people are voluntarily opting-in to your email list.
Second, you should be consistently communicating with your community; this means, at minimum, a monthly e-blast. If you haven't been doing this, then dedicate this coming quarter to establishing regular communication.
These next steps will bring a significant return on investment (ROI) with your email marketing campaign.
Want us to help you implement this strategy successfully? Need additional guidance setting up email campaigns for your organization, business, or nonprofit? Contact Firefly Strategies at 505-216-6110 or email firstname.lastname@example.org.
Until then, please have a beautiful Thanksgiving holiday!
To your illumination,