As we slowly creep in on the last quarter of the year, are you reminded of the marketing tasks you have been putting off? Whether you are a new or established business, marketing is an essential part of your success. The average consumer spends almost two hours a day surfing social media for new content. Getting the right message to your connections at the right time can be tricky, especially if you don't have the time, don't understand, or maybe don't even like marketing...
If your company neglects marketing tasks, it is time to outsource some or all of them. You could consider utilizing a marketing agency with staff who are professionals in brand strategies and crafting compelling content. Effective marketing increases awareness and attracts a loyal audience, therefore increasing your book of business. If you are not ready for a complete marketing makeover or don't have the means currently, then you can at least consider outsourcing some of your marketing tasks.
Here are the top seven marketing tasks you can easily outsource, today.
Scheduling - If you don't have a marketing schedule or are challenged when it comes to creating rich content, then have an on-brand marketing schedule made for you to keep you on track with your marketing strategies.
Social Media - Regular social media posts with ongoing conversations on social platforms is a great way to collaborate, create lasting connections, and grow your consumer base.
Website - Your website is often the first impression of you. The average person skims a website page and will leave in about 15 seconds unless something grabs their attention.
Newsletters - Finding the time to come up with creative ideas for your e-newsletter can be hard. An e-newsletter or e-blast sent out consistently and regularly will elevate your brand as well as serve as a communication platform for creating lasting connections. It's also a fantastic tool to help establish you as an expert in your field.
Search Engine Optimization (SEO) - Are you easily found on Google, Bing or Yahoo? If not, you may be easily overlooked. Effective SEO tactics can drastically increase your website traffic.
Press Releases - Do you have something important you would like to share with the world but do not know how or where to share it? Media outreach is one of the most underutilized resources for gaining publicity for your business or organization.
Email List Management - Having someone manage your email list to ensure your information is up-to-date and accurate is a giant time-saver for your business.
Missing out on the opportunity to create connections and develop lasting relationships with potential customers and your tribe could be a costly mistake. If you don't spend that time, money, and energy on marketing and on creating those relationships, someone else will.
I would love to talk to you about your marketing needs and create a plan that fits your business and budget. As always, if you have questions, comments, or thoughts to share, please email me. I am happy to listen and help in any way that I can.
To your Illumination,