Not long ago, I was struggling to keep my head above water, trying to manage WAY too much. Unfortunately, this predicament isn't something that happens to me only. I know MANY businesses, organizations, and individuals that are currently under incredible stress, and exhausted due to juggling too many hats.
Sometimes it seems there just isn't a way out of the chaos. Hiring someone is not feasible. There's no time to recruit an intern. And volunteers, though great, just don't have the right skills.
So what CAN you do when you are on the verge of "drowning?" Create systems! With the right systems in place, you can eliminate quite a bit of reinventing the wheel. Also, systems provide a framework for hiring someone or recruiting an intern or volunteer. There is a clear expectation of what needs to be accomplished, and less time spent orienting because documented systems can serve as training material.
Here are the top 3 systems I recommend you put into place as soon as possible...
Engagement can seem hard, especially when it comes to social media. How do you engage and build relationships with large numbers of people you will never REALLY know? Well, let me say that the hard part is not the engagement. A few tips from me and you can become great at engaging your fans and followers. The hard part is finding time and motivation to do so.
My goal with this tip from the tip jar is to help you shrink your social media marketing tasks down to a few minutes each day. You might even save time and do it all over a few days. Whatever you choose to do, I intend on helping you make it a little easier. You do, however, have to do some work upfront that may require an hour or so...
I'm often asked, "Rubina, what is the one thing I can do to get clients." Or "What is the one thing I can do to get people to donate to our organization." My answer is always, "There's no ONE thing." Many people don't want to hear this, but it's true.
We are all regularly and constantly consuming massive amounts of information from a variety of sources. Rarely do we run out and buy something or get compelled to give right when we consume that information. It's when we are ready to buy something or ready to give to a cause or organization. One or two brands or messages will actually stand out.
We can recall these specific brands or images more easily. Why? Because we saw the brand and/or message enough times through various channels and they stuck with us. This is called accomplishing top of mind status. If you did just one thing it would be very hard to achieve this status. Therefore, a variety of methods are recommended, even if you are a small business or organization...
When I was first starting my business, getting tips on how to effectively run and market my business were so valuable to me. I would take every piece of advice and collect them like tips in a tip jar. These pieces of information were as good as getting paid, because they helped me to land some of my first paying clients!
So, I want to share my tip jar with you. Today I gave a presentation to a circle of moms who are looking to re-evaluate their skills and see how they can earn money while staying at home with their babies. Some of them were already in the midst of creating business plans or even launching their businesses....