Not too long ago, I was struggling to keep my head above water, trying to manage and do WAY too much. Unfortunately, this predicament isn't something that happens to me only. In fact, I know MANY businesses, organizations and individuals that have or currently are incredibly stressed out and exhausted due to juggling too many roles, hats, or whatever you label all of your work and personal life responsibilities.
I know that sometimes there just isn't a way out of it. Hiring someone is just not feasible. There's no time to recruit an intern, and volunteers, though great, just don't have the skills to do what you need done.
So what CAN you do when you are on the verge of "drowning?" You create systems. If you had systems in place, you would eliminate quite a bit of time explaining things, and doing work from scratch, or I'm even guilty of this, doing something totally different from before because I forgot how I did it last. Also, when systems are in place, then you do feel comfortable hiring someone and recruiting an intern or volunteer. You and they know exactly what needs to happen, what they need to be accomplishing. There is less time spent in training and orientation because documented systems can serve as training material. So here are the top 3 systems I recommend you put into place as soon as you can...
Engagement can seem hard, especially when it comes to social media. How do you engage and build relationships with large numbers of people you will never REALLY know? Well, let me say that the hard part is not the engagement. A few tips from me and you can become really good at engaging your fans and followers. The hard part is finding time and motivation.
My goal, with this tip from the tip jar, is to help you dwindle down your social media marketing tasks to a few minutes a day. You may save up some of the days of work and do it all over a few days. Whatever you choose to do, I intend on making it a little easier. You do, however have to do some work upfront that may require an hour to and hour and half....
I often get asked, "Rubina, what is the one thing I can do to get clients." Or "What is the one thing I can do to get people to donate to our organization." My answer is always, "There's not". There is no ONE thing you can do to get people to buy from you or give to you. Many don't want to hear this, but it's true.
Regularly, we are all consuming massive amounts of information from a variety of sources. Rarely do we run out and buy something or get compelled to give right when we consume that information. It's when we are ready to buy something or ready to give to a cause or organization, when one or two brands, or messages will stick out for us in our brains. We can recall these specific brands or images more easily. Why? Because we saw the brand and/or message enough times through various channels and they stuck with us. This is called accomplishing top of mind status. If you did just one thing, it would be very hard to achieve this status. Therefore, a variety of methods are recommended even if you are a small business or small organization....
When I was first starting my business, getting tips on how to effectively run and market my business were so valuable to me. I would take every piece of advice and collect them like tips in a tip jar. These pieces of information were as good as getting paid, because they helped me to land some of my first paying clients!
So, I want to share my tip jar with you. Today I gave a presentation to a circle of moms who are looking to re-evaluate their skills and see how they can earn money while staying at home with their babies. Some of them were already in the midst of creating business plans or even launching their businesses....